Cell phones and the dangers of them Essay Example | Topics and Well Written Essays - 1500 words

Cell phones and the dangers of them - Essay Example Cell phones should not be banned, but its' usage should be limited. Can you remember the last time you walked down the street, or sat in a caf, or engaged in any public activity and did not see a cellular phone In just about every public place a cell phone would be visible as would be ring tones of the latest sound track and in different languages. Cell phones have become so common that it is likely to see a group of friends hanging out together but each engaged in a conversation with someone else on their cell phone. The use of cell phones cannot be avoided, whether it's a business man calling to check on his appointments, or a mom calling to check on her kids, or just teenagers calling to talk with friends; whatever the reason might be, cell phones are being used by just about everyone. Who is using and why they are using cell phones are the obvious questions with simple answers. The main question to address then arises, is using a cell phone really dangerous and what can we do about it It is important to note that cellular phones are still considered a new invention and it is too soon to tell if serious health problems are really caused by using such devices. However, a lot of research has been conducted in the past few years and many of the researchers are having a controversial debate to the severity of the problems caused by cell phones. According to www.cancer.org, "some recent studies have suggested that long-term use of cell phones may increase the risk of acoustic neuroma, a rare tumor that develops in the nerves near the inner ears."1 Even though this study has not been hundred percent certified as of yet, it is still something serious to look into. Would you really like to continue using cell phones thinking there is a possible you might develop a "rare tumor" All of a sudden, the prospect of having long conversations about nothing in particular does not seem very appealing. There are many ways to deal with this problem though. Just because a suspicion tells us that there is a possibility of a health-risk does not necessarily mean we should all panic and throw out our phones. As indicated by the Food and Drug Administration Center for Devices and Radiological Health and the Federal Communications Commission, "If there is a risk from these products -- and at this point we do not know that there is -- it is probably very small." 1 For those users who are still not convinced and suspect that cell phone poses a great threat to their health, they are advised to limit their cell phone conversations. Another helpful way to prevent health issues is to wear a headset instead of putting the cellular to your ear, that way the cell phone itself has less direct contact to your head and cell tissues. 1 Yet, there are other sources that state the risk of health-related problems from cell phones is neither a suspicion nor a myth, but rather a fact. According to British physicist Dr. Gerald Hyland, "If mobile phones were a type of food, they simply would not be licensed."2 That is a very strong statement to make about an obvious safety question and concern. In another cancer related website, Dr. Gerald Hyland is quoted again and this website does not talk about mere suspicions but rather addresses the matter in a very serious manner. To focus on why cell phones are possibly considered unsafe, the website explains that the cell

There is a body of litterature that proposes that customer ...... to Essay

There is a body of litterature that proposes that customer ...... to what extent do you believe this to be true - Essay Example (Skogland & Siguaw, 2004, p. 221) Research has shown that in the United States, customer defection is high; this means that customers will not return for a second purchase of the product from businesses or firms. U.S. corporations lose half of their customers over a span of five years resulting in 25 to 50 percent reduction of corporate performance. Companies invest millions of dollars in customer retention programs. Skogland & Siguaw’s (2004, p. 221) study cite Marriott who spent $54 million in 1996 on its Honored Guest program, while Hyatt invested $25 million in its loyalty program that same year. Research on customer loyalty has primarily focused on customer satisfaction and involvement. However, findings on the linkage between repeat-purchase behavior and satisfaction have provided mixed results. Some report significant links, while others are doubtful. In the past century, RM was a major trend and a controversial talking point in business management. Strategic competitive advantage could no longer be delivered with just product characteristics but with emphasis on satisfying customers. (Barnes, 1994, cited in Egan, 2003, p. 145) Relationship marketing (RM) and customer relationship marketing (CRM) are two interrelated subjects. â€Å"Relationship marketing is marketing based on interaction within networks of relationship†¦ CRM [includes] values and strategies of relationship marketing – with particular emphasis on customer relationships – turned into practical application† (Gummesson, 2002, p. 3). Relationship marketing was first contributed by Berry (1983) as a new rubric for services marketing, with insights in the 1980s pointing to service risk points in the customer relationship life cycle. In the 1990s, relationship marketing became a key marketing issue (Ballantyne et al., 2003, p.159-160). Due to constant changes in marketing, there have been departures from mainstream marketing

Using a company as an example, explain the advantages and risks of Essay

Using a company as an example, explain the advantages and risks of green branding a product or service - Essay Example Green branding sometimes act as the unique selling proposition for a particular company or product. Green brands are actually the ones which are amongst the most sold products in the world and enjoy a better brand position (Fahey, 2007). Automobiles are considered as one of the major source of environmental pollution in the world. Therefore it has been the need of the hour to deliver something new to the customers that will be attractive as well as eco-friendly. Toyota is one company which has tried its best to be on the greener side. For instance, the launch of the first generation of hybrid car named Toyota Prius back in 1998 was a great effort made by the company to reduce carbon emission and even Camry, Estima, Alphard etc is considered among the green sub brands of Toyota and are the models of hybrid synergy drive technologies. Though, Toyota in itself is not environment friendly and all their cars are not among the green band wagons as the likes of Avensis and Celica. But a conscious effort on the part of Toyota is made to change their image. The change has been highly appreciable among the people, which reflect in their sales records (Bruner, n.d.). Toyota started thinking of the environmental concerns way back in the year 1993 when it first drafted its action plan. In recent times, one of the major steps taken by Toyota towards the green branding of their company is by the formation of the Fourth Environmental Action Plan in the year of 2005. It was a vision of Toyota for the year 2006 to the year 2010 to develop a recycling based society. It was a long term oriented goal which emphasised more on the action plans which need to be undertaken for five years, so that it can bring about a considerable change in the year 2020 or at least by 2030. The company also aimed at becoming the global leader and the initiators of the total environmental change process.

Meaning of Life and Success Essay Example for Free

Meaning of Life and Success Essay Extended Definition Essay Success The most Important thing In my life Is thought to be happiness. In order to achieve success you must adjust to very situation with ease. Success Is It the process of doing a task and receiving a positive result, or Is It simply achieving ones own personal goals. According to The American Heritage dictionary success Is, the achievement of something desired, planned, or attempt. The word success itself means to achieve your goal or get the point that you looking for. Some people success meant to them to be rich or to finish school and work high pay Jobs. But for me success means more han that. Success means to me have peace and love; also to get married and to enter heaven after this life is over. To be sure, everybody who has peace and love is a successful succeeding person. Wthout peace and love there is no success. You wake up in the morning and you dont worry about anything that day; that is success for me, because the life is short, you dont have to be concerned about anything. Also if you have a family that loves you and is always happy for what you are doing, that is success. In addition, if you take care of your old parents and they love you and they live a happy life, which is uccess tor me. Additionally, success Is also something that Is viewed differently In the eyes of everyone. This is because success means doing what I have always wanted do being where I have always wanted to be. My goal In life Is to eventually get married toa good wife and have many happy children and If I accomplished that, then I could view myself as having success. Lastly, meaning of success for me Is to enter the heaven after this life Is over. We know that life in this world is too short, and we dont know when we are going to die and what we are going to get after this life. That is a simple answer; do good deeds in this world and you are going to be successful in the Ife hereafter. That means you enter the heaven for sure and that is big reward from God to his mankind. There is no dying after this life; that means f you dont enter the heaven you will be the loser and who ever go in the heaven will be the winner. In conclusion, I still agree with the Idea I presented: however according to the dictionary and many other resources, success means to them achievement. But according to my own opinion success means to believe the ones of God, and to have eace and love in your whole life, and to get in heaven the life hereafter. Meaning of Life and Success BY elm12696 The most important thing in my life is thought to be happiness. In order to achieve success you must adjust to very situation with ease. Success is it the process of doing a task and receiving a positive result, or is it simply achieving ones own personal goals. According to The American Heritage dictionary success is, the achievement of Without peace and love there is no success. You wake up in the morning and you you dont have to be concerned about anything. Also if you have a family that loves uccess for me. Additionally, success is also something that is viewed differently in the eyes of where I have always wanted to be. My goal in life is to eventually get married to a good wife and have many happy children and if I accomplished that, then I could Lastly, meaning of success for me is to enter the heaven after this life is over. We this world and you are going to be successful in the life hereafter. That means you no dying after this life; that means if you dont enter the heaven you will be the loser In conclusion, I still agree with the idea I presented: however according to the

Invisible Elements Of Spatial Ambience Design Cultural Studies Essay

Invisible Elements Of Spatial Ambience Design Cultural Studies Essay The visible and the invisible, the physical and the mental, these are the two main groups of elements which affect our perceptions toward a certain designated space ambience. The designers play a major part in it, and these days, it seems that some designers focus more on the aesthetic side of the creations, which fulfills the visible and physical parts for humans pleasures and desires, so what about the invisible and the mental parts? Arent they as important as the visible and physical parts for the design innovations? Design thinking, it is a design methodology by Tim Brown, who takes a human-centered approach, along with business and technology considerations of human behavior, needs and preferences, which demonstrates the practice of the important values bring out by the invisible and mental design innovation throughout the whole process of creating a new design with three main stages, inspiration, ideation and implementation. So what does it take to influence peoples perceptions, behaviors emotions? We see the things themselves; the world is what we see (Ponty, 1969). If we ask ourselves what is this WE, what SEEING is, and what the THING or WORLD is, we enter into a series of difficulties and contradictions. It is natural for human beings to be attuned to their surroundings. A physical environment affects various aspects of an individual: physically, emotionally, psychologically and socially. It defines individuality, coming to terms to the human side of our preferences and the choices we make. In design the designers choices, preferences and ideas are as important as the clients choices, preferences and ideas. In most cases if not all, the designer needs to come to the terms of the clients needs and wants. The distinction between the terms, needs and wants, is a way of describing the difference between what is that truly necessary for a persons activities against what a person asks for. When this happens the designer is actually creating that solution which answers the various requirements of a human-centered design. A term commonly used to describe human-centered design is called ambiance. What is ambiance? The general definition of ambiance is, a feeling, tone, character and atmosphere of the environment or surrounding influence; or the mood associated with a particular place, person, or thing. The look and feel of a space is highly relevant to the choices an individual makes in spatial design. This is where the visible and invisible concept in design comes in. Visible is what can be seen and noticed, invisible is what can be felt. These are two basic factors present in human-centered design. Interior Design is a world where creativity breeds innovation and tomorrows trends become todays styles. It is a career where art mingles with science to transform an architectural shell into a total environment (Haddad). These days, a lot of people practice on the visible side, concentrating more towards the physical aesthetics and form representation. Society lacks the attention to the invisible side, the emotional and psychological design elements. Architects and interior designers focus on designing dwellings, the form, structure and order of the space. We build these dwellings to satisfy most of our physical needs, pleasures and desires, but it seems that the more subtle, emotional and mental aspects of the space remain untouched. Perhaps a space is not just about the form and architecture. The elements of invisible design also need to be taken into consideration, which are the emotional and psychological design elements. As our basic needs increase with our standard of living, we expect experiences that are emotionally satisfying and meaningful. This will not be as simple as a single product; it will be complex combination of products, services, spaces and information. The process of spatial information visualization is shaped by various factors including interactive, perceptual, navigational as well as organizational and metaphorical aspects and as such requires an interdisciplinary approach (Buagajska, 2003). Thomas Edison created the light bulb and introduced it to the world. People perceived it as his main invention from the visible and physical aspects, but what was behind Edisons motive was that he understood the creation of the light bulb was a little more than just the surface result. His invention would be useless without the system of electric power and transmission to make it truly useful. His genius was his ability to perceive, not only the created device itself, but how people will use and innovate what he invented. And he worked with that approach, and gave a great contribution and consideration to users needs and preferences. Edisons approach was an early example of a methodology that influences the full range of innovation activities with a human-centered design philosophy. By this, it means that innovation is power driven by a detailed understanding, through direct observation, of what people want and need in their lives and what they like or dislike about the way particular products are made, packaged, marketed, sold, and supported (Brown, 2006). In the past, design has been treated as a downstream step in the development process the position where designers, who did not participate earlier role in the substantive work of innovation, had came along and put a beautiful wrapper around the idea. Undeniably, this move toward has inspired market growth in many areas by making new products and technologies aesthetically as well as attractive, and therefore more desirable to consumers or by enhancing brand perception through smart, evocative advertising and communication strategies. During the second half of the twentieth century, design had become more and more important competitive asset in, for example, the consumer electronics, automotive, and consumer packaged goods industries. But unlike the most others, it remained a late-stage add-on. Nowadays, rather than asking designers to create an already existed idea that is more attractive to consumers, the companies are asking them to create ideas that better and suitable to meet consumers needs and desires. The former role is well planned, and results in limited value creation; the final result is strategic, and it leads to dramatic new forms of value. Complexity is increased by the growing potential for personal customization. Do your own brand thinking can be seen especially in the communication cultures of youth groups. In the near future, the customer will be even more tightly linked to design processes (Koskinen, 2008). Let us take a few examples from the present. The personal ring tone, wallpaper and theme of a mobile phone is a classic example of personal customization. Some people go even further with engraved towels, pens and stationeries. In a nutshell, this paper will talk about how ambiance is not just seen through physical means and by just by having the space itself. Ambiance is more literally, through human perceptions, behaviors and emotions that the space will be filled up with life. Ambiance refers to the design of an environment via visual communications, lighting, colours, music to stimulate peoples perceptual and emotional responses and ultimately to affect their behavior and/or reaction. Many businesses have discovered the subtle benefits of developing atmospherics that complement other aspects of design and merchandise. The visible and the invisible, the physical and the mental, these are the two main groups of elements which affect our perceptions toward a certain designated space ambiance. The designers play a major part in it, and these days, it seems that designers focus more on the aesthetic side of the creations, which fulfills the visible and physical parts for a humans satisfaction and desires. So what about the invisible emotional and the mental aspects? Arent they as important as the visible and physical elements for design innovations? In this paper, it looks into the design thinking methodology, which is a design methodology lead by Tim Brown. Brown takes a human-centered approach, along with business and technological considerations for human behavior, needs and preferences, which demonstrates the practice of the important values brought out by the invisible and mental design innovation throughout the whole process of creating a new design, which comprises of three main stages: inspirat ion, ideation and implementation. In spatial design, ambiance of the space is generally created through the rooms function, the aesthetic of the space itself with object elements, including the primal elements within a space: staircase, floor, roof, wall, door, window, lighting, colour, tables, bed, chair, and furniture. If we are looking at it only through physical perception, the design would work just fine, because human emotion and the physical elements of design are connected. Things such as a designated space, structure, product or an image, forms and aesthetics are what we perceive in the first place of the physical phenomenon. A well-designed visual representation is needed. This representation can be seen as the expression of the physical ambiance design. All these design elements and methods do fulfill the needs for visible pleasure and desire, yet it seems that other important design elements are missing, not taken into consideration, or emphasized on much. These aspects are the invisible side, the mental and psychological perception from the users toward the ambiance within the space, and how they will perceive and express their behaviors and emotions. But ambiance doesnt exist just by having the space itself. Only through perceptions, behaviors and emotions can the space be filled up life. Architects and interior designers are not only designing to provide people with physical shelter, facilitate purpose and inspire sensory pleasure. Man-made structures tame the world for human habitation and understanding (Pallasmaa, 2008). The function of buildings and spaces should cater to the physical and mental well being of people. However, people have started to ask designers to create new ideas which suite and meet the clients needs. Their objectives have shifted away from just physical satisfaction and need. A rough idea would be the county jail. Its a place with the same environment and space layout for each individual bar space, but different kinds of criminals live in it. Each individual perceives the ambiance, behaviors and emotions of the space differently. Perhaps due to the individuals background, memories and experiences, it turns into different place in the end. For the criminals who have hope, they might take it as a turning point that gives them the chance to turn over a new leaf, so they might perceive the space as a confession box. For the criminals who have no hope, they might just take it as a daily routine, day after day, because they have no beliefs and confidence in themselves anymore, and dont see that there is a turning point or chance for them, sucking them deeper into the darkness. So in this paper, an exploration for the possibility of an ambiance design method that will create the positive benefits for both visible and invisible; physically and mentally designated space, which helps the well being of the people, is conducted. Another example would be how a restaurants design can affect peoples choice and preferences. A cosy and comfortably designed restaurant can give people the sense of serenity and tranquility while dining in. An upbeat and modern restaurant on the other hand may give people a certain lively and vibrant feel. It actually depends on peoples moods and preferences that whether they decide to dine in any of these restaurants. After looking at the outside of the restaurant and deciding to go in, and checking out the place before being seated, people look forward to how they are greeted. They will often go to an establishment before inviting business associates to dine, because not only does the restaurant need to make a good impression but so does them, so if the restaurant makes a unfavorable impression that would most likely reflect on myself as having bad taste. The next thing worth observing before ordering is the dà ©cor of the restaurant, does the theme stay consistent? After sitting down people check for cleanliness of the eating area, are the tables sticky or spotless? Is the server well groomed? And are the seats comfortable? Ambience has become a pivotal concern for tourism and hospitality managers worldwide. In an effort to improve the ambience, different groups of professionals are involved, in particular hospitality managers and outside experts, e.g. designers and architects. So how do we achieve a successful ambiance within a space, which is perceived by someones mental aspect, the invisible side? Ambiance design is not created by the designers only through the personal aspect, sense, experience and style, but molded together based on the understanding and knowledge that atmosphere has a multi-sensory effect on people. There is a new area of design, such as service design, user-centered design, interactive design, information design, and systems design which have become a new topic within the design field. Principles and disciplines such as sociology, psychology and medicine are entering the arena of design management process. With the supportive ideas and embrace how they bring philosophical considerations and anticipatory approach into design, which help to make up for the shortage of the invisible and mental design elements of a designated space or product. In order to achieve such a result, collaborative relationships are the main factor in the appro ach. To achieve the finest result, the process involves a wide range of fields, such as industrial design, interior design, graphic design, service design, information design, systems design, interactive design, user-centered design, light design, soundscape and scentscape design. Thinking like a designer can transform the way you develop products, services, processes-and even strategy (Brown, 2006). Tim Brown is the CEO and president of IDEO, a company associated with clients such as Daimler Chrysler, Microsoft, Motorola, Pepsi, Procter Gamble and Steelcase. Recently he joined the Advisory Council of Acumen fund, a global organization provides a not-for-profit service for improving the lives of the poor. He has won numerous design awards and has held exhibitions at the Museum of Modern Art in New York, Axis Gallery in Tokyo and the Design Museum in London. All that should not be part of the essay, but the reference. IDEO is an innovation and design firm from the USA, where designers exercise on design thinking methodology through three main stages: Inspiration, Ideation and Implementation. This discipline uses the designers sensibility and methods to meet peoples needs with what is technology phenomenon and what a practical business strategy can convert into customer value. A good design thinker doesnt work alone, so IDEO is a company that employs engineers, marketers, anthropologists, industrial designers, architects and psychologists. By thinking of people first in their approach, design thinkers can see potential problems, imagine the solutions for all intents and purposes, meet the needs, and observe the things that others dont. Designers then use their insight to apply and inspire innovation. This supports the idea I have for designing a space ambiance by emphasizing on the mental perception. One of their projects which benefits a company was the large health care provider, Kaiser Permanente, which was seeking a possibility to improve the overall quality of both patients and medical practitioners experiences. So in order to inspire the practitioners, the new concepts, techniques, and ideas of the design thinking method are taught to the nurses, doctors and administrators. Both Kaiser and IDEO teams participated in the workshops, which led to the innovations. During the first stage of the project, they acknowledged a number of issues and problems of the nurse shift routine, and one of their main objectives became redesigning the shift changes at the four Kaiser hospitals. They spent the first 45 minutes of each shift for a debriefing about the status of patients in their nurses station. Their original methods of communicating information, such as data exchanges, were different within their four hospitals. Exchanges varied wildly from recorded dictation to face-to-face conv ersations. From there, health professionals tried to compile the information which they needed, and quickly noted them down on any available piece of paper. Doing so made the information inaccessible, which lead to the nurses often failing to learn some of the things which are important to the patients. Administrators had learned that there were many patients that felt a lack in their care after each shift changed. This is a negative act that shouldnt happened in the healthcare industry, because it might lead the patients to the kind of perception towards the hospital that, the sight of the environment they are staying at is attractive, but the memory of their use is negative. Therefore, that is why we should be focusing on the importunateness for being cautious and attentive towards the process of both invisible, mental design elements within a space. By observing these important issues, the teams explored possible solutions through brainstorming and prototyping. Prototypes work efficiently only with investments in time, effort and funding. A positive idea could be generated through useful feedback, and prototyping allows it to be done on a small scale so that they could learn about the strengths and weaknesses of the idea, and to adjust and modify for a better direction. Their solution was to merge shift changes with nurses passing on the information in front of the patient rather than at the nurses station, which saves time and errors. With this new system implemented together with some simple software, the nurses were able to call up the data information from the previous shift notes and edit patients information throughout a shift rather than rushing at the end to pass it on, which minimized the possibility of errors. The results were positive, and showed that the new method saves time on preparation, provides better knowledge through information transfers and a better informed healthcare staff taking care of patients. Kaiser saw the potential impact of this whole new idea and system and applied human-centered design methodology, which created a small process innovation that produced a massive impact. They found that time management had improved in efficiency, which added a huge amount of nursing time across the four hospitals, as well as affect t he quality of the nurses work experience, adding invisible value to both nurses and patients, satisfying both groups. Kaiser and IDEO accomplishments didnt happen instantly overnight. They put in a lot of time and hard work into the project by using a creative human-centered discovery process followed by numerous cycles of prototyping, testing and adjustment. The process is best described as a symbolic system of spaces rather than a series of fixed steps. Then whole space was designed for different activities which together form the innovation. The result might not be perceived in a short term, and this method might take a longer time to see the intended results, and it is very true that, in order to have a long lasting emotional feelings, it takes time to develop; as they come from sustained interaction. So the main key is patience, determination and observation. Edisons approach was an example of what now we called the design thinking, a method which improves the innovation activities with human-centered design approach, which is driven by fully understanding, through observation, of what people r eally need in their lives, their likes and dislikes toward certain things, along with business and technological considerations. When the process includes research based on direct observation, it leads to unexpected insights and inspirations to process the best solutions for the consumers. Throughout the whole process, it actually achieves the invisible and mental designs areas significantly through the design thinking innovation methodology, making it so that not only the patients receive the benefits, but also the nurses working in the hospitals. For the patients, they get full attention from the nurses and satisfaction for both physical and mental pleasure while staying in the hospital. The nurses will gain positive experiences, and the positive feedback will lead to better attitudes toward their job, creating an optimistic positive working environment at the same time In 2004, IDEO was invited to collaborate on another new project with Shimano, a Japanese manufacturer of bicycle components, which was facing a flattened growth in its sales in USA. Shimanos intention was to introduce their high-end casual bike to a new area of consumers who are potentially worth exploring. During the initial inspiration stage, teams were formed from both Shimano and IDEO, comprised of designers, behavioral scientists, marketers and engineers, who worked to explore appropriate potential solutions and constraints. They decided to focus on other areas as well rather than just sticking on the high-end market. They started with searching on the statistics and facts, and found that 90% of American adults dont ride bikes, so they continue the research and try to find out why. They put in a lot of effort into surveying different kinds of consumers, and found that most of them had ridden a bike during their childhood, and had positive memories. One surprising thing they foun d out was that many Americans are intimidated by cycling today for a few reasons: the retail experience, the high cost of the bikes, accessories, hidden dangers of cycling on the road, and the maintenance fees. After gathering all the information they received, which were collected and summarized using the human-centered exploration method, it led to the realization that their new created category of bicycling might be able to solve the problems of reconnecting the consumers with their childhood and at the same time to dealing with the intimidation of cycling on the road. By using the design thinking methodology and cooperates with human-centered design method, the design team looked into every aspect to foresee the possibilities, and came up with the concept of Coasting, a way to enjoy life. This is designated more for the pleasure than for sports. It is featured with comfort padded seats, easy operation and minimal maintenance. Trek, Raleigh and Giant are three major brand bike manufacturers that benefitted from the research. They cooperated and invented new bikes together with Shimano by applying the same methods they used. But the design team didnt stop exploring and searching for opportunities from other areas. In order to complete this whole concept, which they are trying to publicize, they designed a public relations campaign which cooperated with local governments and cycling organizations, providing the bikers with identified safe places to ride. Design thinking was the key to come to this complete solution, and of course, for the visible, ae sthetic part of the bikes was created later on in the development process, a reference design to inspire the bike companies own design teams. After the successful launch in 2007, seven more bicycle manufacturers signed up to produce Coasting bikes in 2008. They were successful due to that; they created breakthrough ideas that were inspired through the understanding of peoples lives and what they really need and implemented the principles of design in order to create and adding more values not only for the visible, physical part, as well as the invisible, mental part for needs, desires and pleasures. By doing so, it is very possible that one of the main reasons is that, the innovation of creating the bike actually brings them back to the childhood, reliving fond and happy memories. Here are some examples of current architects who have been working on the relevant practices. Peter Eisenman is famous of his impenetrable paper architecture and writing. His works have been distinguishable buildings have been identified as anti-architecture, He spent quite a period of time exploring how to create a building that would be unencumbered by the expectations by doing away with the order of the contextual baggage or a program. Eisenman has been at the front of the Deconstructivist movement in architecture, linguistic, psychoanalysis and literary theory to analyse the apparent objectivity and unity of Modernism and reveal the subjective human desires beneath. Fig 1 The overall view of Holocaust Memorial. Fig 2 The pathway inside the Holocaust Memorial. One of his inspiring works would be the Holocaust Memorial, Berlin 2005, which is also known as Memorial to the Murdered Jews of European, it is a memorial of the Jewish victims and other victims of the Holocaust. 19,000 square meter throughout the whole site, a total of 2,711 concrete slabs, seems randomly, has the entire site covered. Some of the concrete slabs lay low to the ground, others stood upright. There is an gallery located at underground, where it displays the names of all the Jewish Holocaust victims because, there are no names or marks on the above ground. However, it relies on the emotional response from each of the visitors, in order to get the message. Its just like other good public places, this memorial is designed with multi functions. It provides its visitors with places to sit around. It is a place of amazement, as children and adults, climb around from column to column, but at the same time, it is also a place of reflection and remembrance. But in the end, it is a place where each of the visitor is confronted with their own emotions and look within themselves to perceive their surroundings. Human-centered design can work well for the workplaces, as the cultural has changed, the focus to the workers well-being has been noticed. Theres a rise to interesting experiments in architecture. As mentioned before, by having the psychologists, sociologists, architects and engineers aiming to optimize productivity in human resources. Buildings should no longer design as huge boxes, but in order to begin at assuring workers psycho-physical comfort. For example, interior space is organised in an open, flexible fashion which may be modified to suit users needs. Steven Holls Het Oosten office, Amsterdam, 2000 is one of the best to describe it. Fig 3 The cafeteria. Fig 4 Het Oosten office during night time. Fig 5 Exterior view of Het Oosten office, A 50,000 square meter brick warehouse, it has been entirely renovated and expanded in order to create this new building. By using the local resources, it fits comfortably into its natural context. The interior has strong emotions with its vibrant hues, designing with the light: the regular square cut windows light up with colour lights reflected in the water of the canal during the night. Emotion-laden physical space brings the improvement on quality of life by combining work, entertainment and environment for human well being. His design characterizes an architecture attention to emotional needs and the invisible elements within a space, by dedicating his designs through understanding their surroundings. Steven Holls work wants to open up our human experience to the possibility of questioning the University of Technological Space and its inhumanity, questioning the state of technology as an absolute truth. He offers the alternative of a poetic vision of life which does not propose an arbitrary but the demystification of the very forces which have been demystifying our sense of humanity through positivist reason for the last two centuries. Another view that exists out there which talks about human-centered designn is called, ambience design. Ambience design represents a new kind of design culture; it could even be said that it represents a change of paradigm. Ambience designs working culture is transdisciplinary. The one major innovation of ambience design is that designers from different working areas communicate with researchers. As such, ambience design is not built on the personal touch and style of the designer, but is based on the knowledge of the effect which a multi-sensory environment or atmosphere has on people. In effect, know-how in an ambience design project is developed through interaction with professionals and researchers from various science and business branches. Then the research results are accurately documented using various types of media. This school of thought develops and moves our visually emphasized design culture towards becoming a more multi-sensory design environment. It does this by using the language of shapes, sound landscapes, odour worlds, textured contact surface, light and colour worlds and even the world of taste (this is by no means an all-inclusive list). Ambience design also means new forms of distinguishing and recognizing: fresh methods utilizing our multi-sensory abilities. This involves scent signs, sound logos and designed lights and colours as symbols of organization identity. Ambience design combines spatial design and the means of of multi-sensory communication. It also talks about atmosphere design, i.e. by affecting people through the creation of a psychophysical entirety. In practice this means laying stress on experiences and phenomenology. Ambience design utilizes smart environments and materials at the same time. The use of these is aimed at increasing interaction in mediated and social environments. Fig 6 the Baron House by John Pawson, Sweden, 2005. When people see photos of my work, they sometimes say they are misleading theres nothing in them, no furniture, etc but they are meant to stimulate you to think, use your imagination, and project your own ideas. (Pawson, 2005). The central themes of ambience design are adjustability and adjustment. These themes are connected with the changing and transformable communicational identity of different rooms and brands. For example, rooms become more usable when individual people or groups are given a chance to adjust them according to their changing needs. Spaces are designed with simple, clean aesthetic, so that they can be personalized, and for the users to inject in with their perceptions, emotions and behaviors freely. Ambience design utilizes narration, dramaturgy and the competence of drama experts. The challenge is the changing narratives related to spaces, with dramaturgical and multi-sensory applicability, and a link to, say, GIS systems. Ambience design can be connected to brand building. At its best, ambience design management will become part of the brand management process. Multi-sensory marketing, which uses things such as distinctive sounds and odours, can be employed in brand development more than ever before. The advantage of ambience design is that it connects multi-sensory interior design to multisensory marketing and communications. This idea by Koskinen is ethically and environmentally aware. All activities are guided by an ethic code. A key objective of the ambience design team is to increase the well-being of people through transdisciplinary design and research. The future of design is human-centred, ecologically aware and ethically-oriented (Koskinen, 2008). Ambience design, was first developed in Finland long before Martin Lindstrom touched the theme in his Sense Branding (2004). Internationally, however, the concept was not introduced until the summer of 2005 in a paper presented in the HAAHAMA conference, Ambience Design: Creating

Magical Realism: A Fusion of Dream and Reality Essay -- Literature Ess

Magical Realism: A Fusion of Dream and Reality Franz Roh originally coined the term magical realism as pertaining to art, magical realism also evolved as a form of literary writing that began in the Latin and Central American countries. Magical realism is an amalgamation of the real and unreal, a fusion of dream and reality, and confusion within clarity. Magical realism became known for changing the way in which one thinks. Instead of seeing the ordinary and mundane, the Magical Realist brings a spark of life to the imagination that in turn enlightens the reader on a whole new level of thinking. As magical realism was defined as confusion within clarity, so is the world of probability. Magical Realism is a fusion of dream and reality, an amalgamation of realism and fantasy, and a form of expression that is reality based with several fantastic elements that are regarded as normal by both the readers and the characters. This definition is the simplest way in which Magical Realism can be described. Magical Realism is also known for showing a different viewpoint on life and the...

Description of Nicaraguan Photo

Roosevelt Campbell Professor Finnegan English 111 (009) 7 October 2012 The death of the young man in the Nicaraguan war The photograph by Koen Wessing, â€Å"Nicaragua† (1970) shows a group of people around a dead body on a torn up street in a tragic scene. In the foreground, lies a dead young man on a bumpy road covered with a white sheet, looks like an army boot on one foot sticking out. In the foreground, at the head of the body blood stains are noticeable. A woman who seems to be the young man’s mother walks right up to the body, holding up a sheet to her mouth, and starts to shed tears.In the background four people stand in the street, who appear to be family members or friends of the deceased. A man, who seems to be the boy’s father or uncle, walks behind the body towards the mother. He does not confront or look at the body, with his head down and his hands together in front of him at his waist as a sign of grief. Behind the man, a friend of the family star es at the body with a handkerchief to her nose, protecting her from the stench. Alongside her is a family member who is partially hidden by the man.Only a little part of her hair, arms and legs are visible. A family member also stares at the body with a sheet wrapped across her arm. I also notice that behind these people is graffiti on the door of a building which says â€Å"FSLN† which stands for Frente Sandinista de Liberacion Nacional (Spanish). In English, this means Sandinista National Liberation Front which is a social democratic party in Nicaragua. On that same building I can see holes on a building behind the group of people maybe they are bullet holes, from the gun when they fired at the young man.Look like there is even a spent shell to the left of the head of the body. In this photo by Koen Wessing, it indicates how the family members and friends have been affected by the death of the young man, not only them but how the country as a whole has been deeply affected with the deaths and destructions which have been taking place in the country, seemed to have been caused by a war. Koen Wessing portrays how war destroys families and the struggle that people in this scene and the whole country has to go through.When looking at the young man’s mother, family members and friends, you can see by their facial expression and body language that they’re broken down mentally by the death of the young man, which deeply affects them. This can cause problems such as depression and anger. This can even continue to affect them later on in the future. To my assumption he may have been brutally murdered by Somoza’s National Guard (opposition to the Sandinistas), because of his affiliation with the Sandinistas, and he may not have been the only innocent person to be killed by them, so there would have been other families affected by this turmoil.This war has not only affected the people but the country’s infrastructure as well such as t he roads and buildings that were demolished. Homes might have also been wrecked leaving people homeless which might cause them and their children to be sleeping without a roof over their head which is not healthy. Some businesses may have been shut down, and with no businesses, people would be out of jobs and as a result of this, they wouldnot being able to provide for their family. Schools also might have been closed and this would have deeply affected the educational progress of the students and affect them in the future.In conclusion, this photo clearly states the suffering the people and the country as a whole had to go through, and how the dead are left to remind the people of fear and sadness. This image illustrates the devastating effect that a war can have on the people and its country. Koen Wessing is telling us that a war can cause a lot of problems in a country and it would be very difficult to reestablish all the aspects which have been affected. Works Cited Koen, Wessin g. Nicaragua. 1970. Photograph. English 111 Course Page. Web.