Crimes in Delhi and Mumbai Essay

English perspective The English purpose was to ensure that Scotland would not choose a monarch different from the one on the English throne. The two countries had shared a king for much of the previous century, but the English were concerned that an independent Scotland with a different king, even if he were a Protestant, might make alliances against England. The English succession was provided for by the English Act of Settlement 1701, which ensured that the monarch of England would be a Protestant member of the House of Hanover. Until the Union of Parliaments, the Scots could choose their own successor to Queen Anne: the Scottish Act of Security 1704 explicitly required a choice different from the English monarch. Irish perspective Ireland, the third of the â€Å"sister kingdoms†, was not included in the union. It remained a separate kingdom and indeed was legally subordinate to Great Britain until 1784. Ireland’s benefits from the Union of 1707 were few. Its preferential status in trade with England now extended to Scotland. However, Ireland was left unequal and unrepresented in the Parliament of Great Britain. In July 1707 each House of the Parliament of Ireland passed a congratulatory address to Queen Anne, praying that â€Å"May God put it in your royal heart to add greater strength and lustre to your crown, by a still more comprehensive Union†.[24] The British government did not respond to the invitation and an equal union between Great Britain and Ireland was out of consideration until the 1790s. The union with Ireland finally came about on 1 January 1801.

How to Write Police Report Essay

A police report is a description of facts surrounding a crime. It is used to report who, what, when, where, why and/or how a crime took place, although some of those facts may not be known at the time it is written. The term â€Å"police report† can be used to describe a report filed by a victim or witness of a crime or the preliminary report filed by an officer investigating a crime. These reports are often passed on to other policemen or crime scene specialists, who use them as a factual basis for investigating the crime. Unlike other prose-based essays, the main focus of preliminary reports is to report the facts, rather than argue a thesis. Read more to find out how to write a police report Gather your evidence or other reports. You will need to refer to them throughout your report. If you have a lot of evidence, take time to make a physical or mental list so that you are less likely to forget important elements 1. Gather witness testimony. This will be an essential part of your report. If you are the witness to the crime, then make notes about what you saw as soon as you can after it happened. * Many studies with memory have shown that our memories of events, even important moments like crimes, change in time. They may also be swayed by speaking with other people who have witnessed the event. Increase your accuracy by writing police reports immediately after you witness events. 1. Request a police report form. If you are a policeman, there is likely to be a template available to you. If you are reporting as a victim or witness to a crime, go online or call your local police department to inquire about the correct procedure for filling and filing a police report. Writing the Report 1. 1 Fill out a form, if one is given to you. Not all police reports are written in sentence structure. You may simply be asked to fill in the appropriate boxes on a form, according to the crime, witnesses and any other data you have gathered. 2. 2 1. Write the police report on the computer, unless you are asked to write it by hand. This will make it more legible and allow you to check it for spelling, punctuation and content errors. * If you must hand write a  report, be sure to print, rather than write in cursive or italic handwriting. This will allow your report to be read more clearly by all the parties involved. 2. 3 Write a prose summary of the incident, including only the facts of the case. You may be asked to do this in addition to filling out a police report form. The summary should be in chronological order and include the following elements: * Witness reports. Witnesses will likely be asked to submit their own description of what they saw. Use this to describe any suspects or crimes that were committed. * A description of the crime scene. It is important to start out with the facts of the case, so that people are acquainted with the facts immediately, instead of drawing conclusions. You can use some descriptive words to describe the environment and the people involved. Include addresses, the crime, crime scene evidence, locations, the date and the time. * A chronological narrative. You should include how you came upon the scene, who was involved, what they said and any investigative avenues that are being taken. Instead of repeating what was said in the crime scene description or the witness reports, you can describe other times, the witnesses themselves, the crime that was committed, other officers and any other factors that could be relevant. Continue your narrative up until the present day. * Make sure your narrative contains the following things: the reason you were on the scene, observations, arrests, statements, evidence and booking. 3. 4 Proof your report for any spelling or punctuation errors. Make sure you have spelled witness and place names correctly. Remove any words that could be seen as subjective, unless they are witness reports. 4. 5 Turn in your report to the proper authorities. This could be either a superior officer or a policeman at a station.

Disneyland

Marketing plan for HK Disneyland Disneyland is the strong brand name in the world. Hong Kong is home to the fifth Disney Resort in the world and the city's landscape and vibrant, diverse culture have inspired our Imagineers to create a variety of entertainment that is unique to Hong Kong Disneyland Resort. Hong Kong Disneyland Resort brings the magic of a world-class entertainment experience to people of all ages. Nowadays, HK Disneyland will be competing with local and other country theme park . More competitors go into share the market. The following is explain more about plan for our company marketing planning on the few years Executive Summary HK Disneyland is preparing to launch more products, services and more attraction. To arrive this goals, I think enlarge to develop it. Our objective is creating news product/service and get more customer . Our company wills offers a unique combination of features at value-added price. We are target on different segments customers. It can be make higher demands in the future. Moreover, objective is to achieve market share leader and financial objectives are achieve sales revenues increased more by 50% , the number of family tourists has increased by 20%, whereas the number of tourists aged below 16 has increased by 35% over the same period. HK Disneyland is a long-term investment and an important component of our tourism infrastructure. It helps develop Hong Kong into the premier destination for family tourists in the region due to growth of visitors. Current Marketing Situation HK Disneyland faces to hypercompetitors and many theme parks in the theme park entertainment market. For example, Singapore Universal Studios, Ocean Park is enlarging the area and build a hotel, Shanghai Disneyland will build. Diversification products/services are increasing popular today; forecasts suggest that annual sales of such devices will grow more than 50% for the next few years. More visitors income increased and life standard quality is improving due to their country economy turns better , so visitors is growth especially China visitors. China government has loosen the entry restrictions for citizens of many different countries. Hence, more intense demands are increasing. Moreover, nowadays rapid development of information technology, we can find some information and buy ticket and hotel in internet . New technology can improve our service too! The market segments will target all (we don’t ignore generation Y, because they are willing spend money on this status but still concentrate the family segments. China market has 20 millions children, we can solve their tension and make them fulfillment. To gain market share in dynamic environment, Disneyland must carefully target specific segments with features that deliver benefits valued by each customer group. Market Description HK Disneyland welcome all different age of visitors to come for has a fun. Specific segment being targeted include Baby boomer, Honeymooners, family such as Full nester, Student, Generation Y, Children . The following table shows how Disneyland suits the needs of targeted consumer segment. Disneyland consists of different product and service to cater the customer. E. g. Baby boomer like to watch parade and fireworks; Honeymooners take a photo for wedding album; family bring the child to see stage show ;student and generation Y enjoy the exciting rides and musical; children like cartoon character. In fact, all this entertainment facility is popular and caters all of the segments. Targeted Segment |Customer Need |Corresponding feature/Benefit | |Baby Boomer |- Sight seeing |- Inspiration Lake and Recreation Center | | |- with rich experience and extensive |- Park Promenade | | |knowledge |- Arboretum | | | |- Parade and fireworks | | |- Musical | |Honeymooners |- Desire romantic atmosphere |- Spa in hotel | | | |- Disneyland theme hotel | | | |- Romantic dinning restaurant | | | |- Take photo with cartoon character | |Family such as Full nester |-For relax and have a fun |- 3D film | | with child |-Have happy experience |- Musical | | | |- Parade and fireworks | | | |- Cartoon character | | | |- Rides | | | |- All activities and entertainment | Targeted Segment |Customer Need |Corresponding feature/Benefit | |Generation Y & student |- Exciting |- Rides such as Space Mountains | | |- Attractive |- Different and unique attraction such as 3D | | |- Cater friend gathering and have a fun |film, Musical | | |- Entertainments |- Halloween for scared ghost house, bright | | | |decorations of Christmas, celebrate the seasons| | | |with events | |Corporate users |- Convention room for meeting |- Explore the unique, modern and adaptable | | |- Banquet and event |places to host your guests | | |- |- Big area space for party | New Services To sustainable our company benefit, we need to Continuous improving firm. Add more values to satisfy our customers, therefore we can attack other competitors and bring our long term profit! I suggest some new service and how to product-market expansion. The following is includes market penetration, market development, product development and diversification. For the transportation, we can provide shuttle bus. Because customers think that when they going to back home from Disneyland, they think take the bus to home is very far and consumes a long time. They want to back home quickly and don’t want to wait a bus for a long time. To convenience them, we supply shuttle bus in the peak hour in the peak seasonal such as Halloween, Christmas events. We only provide single journey from Disneyland to center (e. g. Mongkok ) . It can solve people crowed and block. For new services, we would like add new technology in it. Such as Wi-FI in Disneyland, Mobile iPhone apps, hotel IP phone 5. ; Also, when customers watch the 3D film, we can provide functional Audio translator player to our come from different country visitors. They can use this player to choice their language to watch; For the disable or handicapped segment, we cant ignore them. We can provide guide dog to guide this group people visit around. We also have our crew to assist them. They can able to have good memory and experience. Moreover, we create a tour for disable and handicapped this group segment, because they want to have a fun but they need to pecial look after careful for them. This group really wants to visit but their family cannot take them out due to family member busy work. So that this group people can join our tour . They can feel our love and care them. They feel very touching . We will insert Story telling activities. Through cartoon character telling education sto ry to children, they can learn more. They also can offer special price tickets and souvenir and first priority to enjoy our attraction and entertainment ; In additional, Baby boomer care about her health on her age. So we can add some health product/services elements in it. We can take some vacant lands to be farm. This farm is farming organic foods and fruit. We can teach them how to farm and give some health knowledge to them. I believe that it have health and education elements . Every people like it and popular. Family like it much of this family tour; I would like to add circus. Performers may wear cartoon clothes to perform. It can target all segment. They don’t need outbound to see ; Insert Ferris Wheel in Disneyland ,more attraction and romantic ; Also, Take a land for four seasons garden. This garden has different varieties beauty flower and plants. In different season have different flowers to display; Then, I suggest customer take a cartoon clothes to wear and taking photo. Let the participants involved (emerging trend) , they think so funny! ; Final, most of the tourists is interesting to know more our company at the back such as the stage at the back ,how performers change their perform uniform so quick? How do the performers make up†¦Ã¢â‚¬ ¦ etc. They are very interesting and want to explore the mysterious world of Disneyland. We can offer this suggestion to them. These new services and product is personalization. It can create and attract potential customers. We can make potential customer change to our actual customers. They will think more worth to visit! Competitive Review New theme park and new attraction sights to enter this market in the world. It has pressures industry participants to continually add features and cut prices. Competitions from specialized devices for sms, email messaging, invest lots of money on shopping mall. Key competitors include: – Ocean Park target segment to all groups. They have different values and features. They have exciting entertainment such as rides and also have sightseeing such as shows, animal exhibits. Those activities brings the culture and education value. – Universal Studios Singapore target segment to all groups. They have different values and features. Tourists explore world’s largest Marine life park, ride the movieâ„ ¢ at studio, catch Animatronics performance, meeting at largest column –free ballroom. Competitor |Targeted Segment |Features |Price | |Ocean Park |All group |Aquarium, The abyss turbo drop, Ocean theatre, Sea jelly |Adult | | | |spectacular, Skyfair, Space Wheel, Sightseeing tower, |$ 250 | | | |Panda, Alligator, dolphins |Children | | | | |$ 125 | |Universal Studios Singapore |All group |Roller coasters, movie-themed shows, ocean’s creatures, |Adult | | | |FestiveWalk, Maritime Xperiential Museum,Spa,Villa,Wedding |$ 365 | | | |banquet, Best dinning and atmosphere |Children | | | | |$ 265 | Despite this strong competition, Disneyland can carve out definite image nag gain recognition among targeted segment. Our voice-recognition features for fairy stories , Disneyland cartoon ,firework and Disney souvenirs. That is differentiation for competitive advantage. Also, they got good experience and unforgettable memory after they visit. Moreover, HK Disneyland has some product and services are HK Disneyland own and innovation such as it is a small world; the largest world film screen; three theme attractions, that are innovation and own in HK Disneyland and will not appear from other Disneyland; Besides, we have Toy Story Campus at HK Disneyland , that is innovation in Asia. TOWS MATRIX – DISNEYLAND | |Strengths (S) |Weaknesses (W) | | |Exclusive | | | -Disneyland patent right in HK(first cartoon |Smaller area size compare with other Disneyland | | |theme park) |Not attractive to generation Y. ( no more amusement| | |High standard of service |rides) | | |Strong brand name |Unchanged visual merchandising | | |Customer loyalty and have celebrity recommend|Less attraction | | |and support. | | |Strong network and support by HK government | | | |Comfort environment and warm atmosphere | | |Opportunities (O) |SO Strategies |WO Strategies | | | | | |Emerging trends destination |Take advertisement in family always visit |Enlarge Disneyland | |Solo tour (China Market) |place and internet. |- E. g. Disney Seas (a water world theme park) | |Pricing is cheaper than other Disneyland |Promotion to China market. |likes Tokyo | |Demand increasing due to people living |Provide diversification items in a program |2. To build up more attractive and values on | |standard enhanced, visitors growth up and |To promote Disneyland hotel and resort |Disneyland | |JPD rate raised |proving good services and quality |3. ) Don’t ignore target to generation Y. | |Threats (T) |ST Strategies |WT Strategies | |Increased competition. -Some countries |Offer special price for some seasonal |Review market strategy and whether need to | |built theme park are similar with |Insert Joint-related discount with other |refresh. | |Disneyland. E. g. : EVERLAND in Korea |brand company promotion |Create new customer and new product/service. | |,Universal Studies . Bring them to reminds of their childhood |Build image are sui table for all segment group | |Increased competition market share and |memory |Continuous improving firm and attend more SCR | |pressure on pricing ( Shanghai Disneyland)| |(Society corporate reasonability. | | | | | Objectives and Issues I have ser aggressive but achievable for the first and second years of market entry. First-year Objectives We are aiming for raising market share percentage; people aware of HK Disneyland and make them recall ; more different segments love and visit and make a buzz. Second- year Objectives Our second- year Objectives are to achieve market leader and keep it stable and keep for a long time. Increases the popular level in world and make tourists first priority to visit it. Also, have good profit revenue. ] Issues Our major issue is the ability to establish a well-regarded brand name with meaningful position. We must invest heavily in marketing to create a memorable and distinctive brand image projecting innovation, values, benefit. We also must measure awareness and response we can adjust our marketing efforts as necessary. Marketing Strategy Positioning Visit Disneyland differentiation, we are positioning as the most value and benefits added to visit. The friend and family gathering place. The strategy will focus on the attraction, entertainment, good atmosphere. Remind they will have unforgettable memory and remind they will loss if they never come. Product/Service/people strategy Tell the public that we will provide training to our staff, so our customers can feel our services have excellent quality service to provide. We will treat our staff happy, then staff can make happy and motivate to our customer. We will display beautiful, bright and well decoration, comfort environment, enjoyment , wonderment sight seeing and has a gorgeous time in the park . Price and promotion strategy We expect to lower the price of tickets when we expand and launch new attraction. We will do some promotion of tickets and hotel. We will make some promotion and discount in dull seasonal. Because it can attract more people to come. Also, student and disable person offer some discount; offer some package for family segment. If customer birthday or wedding anniversary or Disneyland anniversary, we also offer big discount and gifts for them . Moreover, we will contact some corporate and company to joint-relate discount. For example, if they shopping at Eugenegroup shop and purchase, they take the shop receipt can get special offer price. Then, we will launch new Disney cartoon souvenirs (Limited sale and limited version) in a year. It can attract customer to come and collect this valuable products. Place strategy Because is a fairy tale theme park, therefore the choice of location far away person smoke already place, the coordination specially designs the MTR subway to lead the paradise; The entire design extremely coordinates the paradise subject, enters the singularly varied paradise by the world through the tunnel. Establish strategic business units (SBUs) The Walt Disney Company Disneyland Disney Cruise Line Disneyland Hotel and Resort Disneyland souvenirs store Disneyland restaurant Action Programs Following are summaries of the action programes : 2010 July – 2011 July: Press Release: Hong Kong Disneyland Announces Expansion Plans. -Will have new Attractions in Disney and I phone apps -Concentrate to promote for China market on advertisements ( Media, web site,facebook. ) -Create and held on new different events for celebration and ceremony. 2011 July- 2012 July: -Make slogan and find different age of opinion leader and celebrity endorsement to promote for different segment group -To announce one of the new attractions is opening. -Continuing promote in advertisements and target all segment. Use different message and meaningful in advertisement media for all segments. – Keep promoting for China market -Sale promotion -Do more SCR and charity. Insert the new service such as for disable tour and new technology. -Photograph competition 2012 July- 2013July: Press Release: -All new products and new services finished to built and playing gradually. (details of new service and product ,see the above-mentioned articles -Continuing promote in advertisements and target all segment. Use different message and meaningful in advertisement media for all segments for the entire world. – Keep promoting for China market -Do more SCR and charity. – Slogan again and find different age of opinion leader and celebrity endorsement to promote for different segment group – Sale promotion continuing -Review the annual report Disneyland Marketing plan for HK Disneyland Disneyland is the strong brand name in the world. Hong Kong is home to the fifth Disney Resort in the world and the city's landscape and vibrant, diverse culture have inspired our Imagineers to create a variety of entertainment that is unique to Hong Kong Disneyland Resort. Hong Kong Disneyland Resort brings the magic of a world-class entertainment experience to people of all ages. Nowadays, HK Disneyland will be competing with local and other country theme park . More competitors go into share the market. The following is explain more about plan for our company marketing planning on the few years Executive Summary HK Disneyland is preparing to launch more products, services and more attraction. To arrive this goals, I think enlarge to develop it. Our objective is creating news product/service and get more customer . Our company wills offers a unique combination of features at value-added price. We are target on different segments customers. It can be make higher demands in the future. Moreover, objective is to achieve market share leader and financial objectives are achieve sales revenues increased more by 50% , the number of family tourists has increased by 20%, whereas the number of tourists aged below 16 has increased by 35% over the same period. HK Disneyland is a long-term investment and an important component of our tourism infrastructure. It helps develop Hong Kong into the premier destination for family tourists in the region due to growth of visitors. Current Marketing Situation HK Disneyland faces to hypercompetitors and many theme parks in the theme park entertainment market. For example, Singapore Universal Studios, Ocean Park is enlarging the area and build a hotel, Shanghai Disneyland will build. Diversification products/services are increasing popular today; forecasts suggest that annual sales of such devices will grow more than 50% for the next few years. More visitors income increased and life standard quality is improving due to their country economy turns better , so visitors is growth especially China visitors. China government has loosen the entry restrictions for citizens of many different countries. Hence, more intense demands are increasing. Moreover, nowadays rapid development of information technology, we can find some information and buy ticket and hotel in internet . New technology can improve our service too! The market segments will target all (we don’t ignore generation Y, because they are willing spend money on this status but still concentrate the family segments. China market has 20 millions children, we can solve their tension and make them fulfillment. To gain market share in dynamic environment, Disneyland must carefully target specific segments with features that deliver benefits valued by each customer group. Market Description HK Disneyland welcome all different age of visitors to come for has a fun. Specific segment being targeted include Baby boomer, Honeymooners, family such as Full nester, Student, Generation Y, Children . The following table shows how Disneyland suits the needs of targeted consumer segment. Disneyland consists of different product and service to cater the customer. E. g. Baby boomer like to watch parade and fireworks; Honeymooners take a photo for wedding album; family bring the child to see stage show ;student and generation Y enjoy the exciting rides and musical; children like cartoon character. In fact, all this entertainment facility is popular and caters all of the segments. Targeted Segment |Customer Need |Corresponding feature/Benefit | |Baby Boomer |- Sight seeing |- Inspiration Lake and Recreation Center | | |- with rich experience and extensive |- Park Promenade | | |knowledge |- Arboretum | | | |- Parade and fireworks | | |- Musical | |Honeymooners |- Desire romantic atmosphere |- Spa in hotel | | | |- Disneyland theme hotel | | | |- Romantic dinning restaurant | | | |- Take photo with cartoon character | |Family such as Full nester |-For relax and have a fun |- 3D film | | with child |-Have happy experience |- Musical | | | |- Parade and fireworks | | | |- Cartoon character | | | |- Rides | | | |- All activities and entertainment | Targeted Segment |Customer Need |Corresponding feature/Benefit | |Generation Y & student |- Exciting |- Rides such as Space Mountains | | |- Attractive |- Different and unique attraction such as 3D | | |- Cater friend gathering and have a fun |film, Musical | | |- Entertainments |- Halloween for scared ghost house, bright | | | |decorations of Christmas, celebrate the seasons| | | |with events | |Corporate users |- Convention room for meeting |- Explore the unique, modern and adaptable | | |- Banquet and event |places to host your guests | | |- |- Big area space for party | New Services To sustainable our company benefit, we need to Continuous improving firm. Add more values to satisfy our customers, therefore we can attack other competitors and bring our long term profit! I suggest some new service and how to product-market expansion. The following is includes market penetration, market development, product development and diversification. For the transportation, we can provide shuttle bus. Because customers think that when they going to back home from Disneyland, they think take the bus to home is very far and consumes a long time. They want to back home quickly and don’t want to wait a bus for a long time. To convenience them, we supply shuttle bus in the peak hour in the peak seasonal such as Halloween, Christmas events. We only provide single journey from Disneyland to center (e. g. Mongkok ) . It can solve people crowed and block. For new services, we would like add new technology in it. Such as Wi-FI in Disneyland, Mobile iPhone apps, hotel IP phone 5. ; Also, when customers watch the 3D film, we can provide functional Audio translator player to our come from different country visitors. They can use this player to choice their language to watch; For the disable or handicapped segment, we cant ignore them. We can provide guide dog to guide this group people visit around. We also have our crew to assist them. They can able to have good memory and experience. Moreover, we create a tour for disable and handicapped this group segment, because they want to have a fun but they need to pecial look after careful for them. This group really wants to visit but their family cannot take them out due to family member busy work. So that this group people can join our tour . They can feel our love and care them. They feel very touching . We will insert Story telling activities. Through cartoon character telling education sto ry to children, they can learn more. They also can offer special price tickets and souvenir and first priority to enjoy our attraction and entertainment ; In additional, Baby boomer care about her health on her age. So we can add some health product/services elements in it. We can take some vacant lands to be farm. This farm is farming organic foods and fruit. We can teach them how to farm and give some health knowledge to them. I believe that it have health and education elements . Every people like it and popular. Family like it much of this family tour; I would like to add circus. Performers may wear cartoon clothes to perform. It can target all segment. They don’t need outbound to see ; Insert Ferris Wheel in Disneyland ,more attraction and romantic ; Also, Take a land for four seasons garden. This garden has different varieties beauty flower and plants. In different season have different flowers to display; Then, I suggest customer take a cartoon clothes to wear and taking photo. Let the participants involved (emerging trend) , they think so funny! ; Final, most of the tourists is interesting to know more our company at the back such as the stage at the back ,how performers change their perform uniform so quick? How do the performers make up†¦Ã¢â‚¬ ¦ etc. They are very interesting and want to explore the mysterious world of Disneyland. We can offer this suggestion to them. These new services and product is personalization. It can create and attract potential customers. We can make potential customer change to our actual customers. They will think more worth to visit! Competitive Review New theme park and new attraction sights to enter this market in the world. It has pressures industry participants to continually add features and cut prices. Competitions from specialized devices for sms, email messaging, invest lots of money on shopping mall. Key competitors include: – Ocean Park target segment to all groups. They have different values and features. They have exciting entertainment such as rides and also have sightseeing such as shows, animal exhibits. Those activities brings the culture and education value. – Universal Studios Singapore target segment to all groups. They have different values and features. Tourists explore world’s largest Marine life park, ride the movieâ„ ¢ at studio, catch Animatronics performance, meeting at largest column –free ballroom. Competitor |Targeted Segment |Features |Price | |Ocean Park |All group |Aquarium, The abyss turbo drop, Ocean theatre, Sea jelly |Adult | | | |spectacular, Skyfair, Space Wheel, Sightseeing tower, |$ 250 | | | |Panda, Alligator, dolphins |Children | | | | |$ 125 | |Universal Studios Singapore |All group |Roller coasters, movie-themed shows, ocean’s creatures, |Adult | | | |FestiveWalk, Maritime Xperiential Museum,Spa,Villa,Wedding |$ 365 | | | |banquet, Best dinning and atmosphere |Children | | | | |$ 265 | Despite this strong competition, Disneyland can carve out definite image nag gain recognition among targeted segment. Our voice-recognition features for fairy stories , Disneyland cartoon ,firework and Disney souvenirs. That is differentiation for competitive advantage. Also, they got good experience and unforgettable memory after they visit. Moreover, HK Disneyland has some product and services are HK Disneyland own and innovation such as it is a small world; the largest world film screen; three theme attractions, that are innovation and own in HK Disneyland and will not appear from other Disneyland; Besides, we have Toy Story Campus at HK Disneyland , that is innovation in Asia. TOWS MATRIX – DISNEYLAND | |Strengths (S) |Weaknesses (W) | | |Exclusive | | | -Disneyland patent right in HK(first cartoon |Smaller area size compare with other Disneyland | | |theme park) |Not attractive to generation Y. ( no more amusement| | |High standard of service |rides) | | |Strong brand name |Unchanged visual merchandising | | |Customer loyalty and have celebrity recommend|Less attraction | | |and support. | | |Strong network and support by HK government | | | |Comfort environment and warm atmosphere | | |Opportunities (O) |SO Strategies |WO Strategies | | | | | |Emerging trends destination |Take advertisement in family always visit |Enlarge Disneyland | |Solo tour (China Market) |place and internet. |- E. g. Disney Seas (a water world theme park) | |Pricing is cheaper than other Disneyland |Promotion to China market. |likes Tokyo | |Demand increasing due to people living |Provide diversification items in a program |2. To build up more attractive and values on | |standard enhanced, visitors growth up and |To promote Disneyland hotel and resort |Disneyland | |JPD rate raised |proving good services and quality |3. ) Don’t ignore target to generation Y. | |Threats (T) |ST Strategies |WT Strategies | |Increased competition. -Some countries |Offer special price for some seasonal |Review market strategy and whether need to | |built theme park are similar with |Insert Joint-related discount with other |refresh. | |Disneyland. E. g. : EVERLAND in Korea |brand company promotion |Create new customer and new product/service. | |,Universal Studies . Bring them to reminds of their childhood |Build image are sui table for all segment group | |Increased competition market share and |memory |Continuous improving firm and attend more SCR | |pressure on pricing ( Shanghai Disneyland)| |(Society corporate reasonability. | | | | | Objectives and Issues I have ser aggressive but achievable for the first and second years of market entry. First-year Objectives We are aiming for raising market share percentage; people aware of HK Disneyland and make them recall ; more different segments love and visit and make a buzz. Second- year Objectives Our second- year Objectives are to achieve market leader and keep it stable and keep for a long time. Increases the popular level in world and make tourists first priority to visit it. Also, have good profit revenue. ] Issues Our major issue is the ability to establish a well-regarded brand name with meaningful position. We must invest heavily in marketing to create a memorable and distinctive brand image projecting innovation, values, benefit. We also must measure awareness and response we can adjust our marketing efforts as necessary. Marketing Strategy Positioning Visit Disneyland differentiation, we are positioning as the most value and benefits added to visit. The friend and family gathering place. The strategy will focus on the attraction, entertainment, good atmosphere. Remind they will have unforgettable memory and remind they will loss if they never come. Product/Service/people strategy Tell the public that we will provide training to our staff, so our customers can feel our services have excellent quality service to provide. We will treat our staff happy, then staff can make happy and motivate to our customer. We will display beautiful, bright and well decoration, comfort environment, enjoyment , wonderment sight seeing and has a gorgeous time in the park . Price and promotion strategy We expect to lower the price of tickets when we expand and launch new attraction. We will do some promotion of tickets and hotel. We will make some promotion and discount in dull seasonal. Because it can attract more people to come. Also, student and disable person offer some discount; offer some package for family segment. If customer birthday or wedding anniversary or Disneyland anniversary, we also offer big discount and gifts for them . Moreover, we will contact some corporate and company to joint-relate discount. For example, if they shopping at Eugenegroup shop and purchase, they take the shop receipt can get special offer price. Then, we will launch new Disney cartoon souvenirs (Limited sale and limited version) in a year. It can attract customer to come and collect this valuable products. Place strategy Because is a fairy tale theme park, therefore the choice of location far away person smoke already place, the coordination specially designs the MTR subway to lead the paradise; The entire design extremely coordinates the paradise subject, enters the singularly varied paradise by the world through the tunnel. Establish strategic business units (SBUs) The Walt Disney Company Disneyland Disney Cruise Line Disneyland Hotel and Resort Disneyland souvenirs store Disneyland restaurant Action Programs Following are summaries of the action programes : 2010 July – 2011 July: Press Release: Hong Kong Disneyland Announces Expansion Plans. -Will have new Attractions in Disney and I phone apps -Concentrate to promote for China market on advertisements ( Media, web site,facebook. ) -Create and held on new different events for celebration and ceremony. 2011 July- 2012 July: -Make slogan and find different age of opinion leader and celebrity endorsement to promote for different segment group -To announce one of the new attractions is opening. -Continuing promote in advertisements and target all segment. Use different message and meaningful in advertisement media for all segments. – Keep promoting for China market -Sale promotion -Do more SCR and charity. Insert the new service such as for disable tour and new technology. -Photograph competition 2012 July- 2013July: Press Release: -All new products and new services finished to built and playing gradually. (details of new service and product ,see the above-mentioned articles -Continuing promote in advertisements and target all segment. Use different message and meaningful in advertisement media for all segments for the entire world. – Keep promoting for China market -Do more SCR and charity. – Slogan again and find different age of opinion leader and celebrity endorsement to promote for different segment group – Sale promotion continuing -Review the annual report

A Teacher Affects An Eternity

A Teacher Affects An Eternity A teacher affects an eternity: they can never tell where their influence stops. The education of a child is the root of their future; a good education increases the chances of future success. Teachers are there to inspire a future generation to be the best they can be. I believe a child’s chance of success starts in the classroom. The growth and development of any child begins with the ambition and drive of the teacher to guide them through the aspects of life either in the classroom or in the field. I am an ambitious young woman, aiming to become an excellent Secondary School Geography teacher inspiring the minds of 11-18 year olds. My passion for teaching (and in particular geography teaching) arises from my own school years. My geography teacher was an inspiring man making learning fun as well as challenging. The field courses that we attended were particularly enjoyable as the experience of learning outside the classroom creates a more interactive learning atmosphere. The positive support received by members of the geography department gave me the ambition to want to learn more about the subject and consequently made me choose to study geography at degree level at Swansea University. Departments within the school showed me that individual teachers are influential and inspiring as well as educational and how this can affect children. For example, the behavioural support unit, who offer one-to-one support for those children who may require an extra helping hand (academically or socially), does an excellent job in guiding children to be the best they can be. Taking an interest in a child’s personal development alongside their educational development establishes a secure foundation to a well-rounded future. In a report in November 2012 by the chief inspector of OFSTED stated that â€Å"Access to a good education for children and young people is far too dependent on where you happen to live†, I believe this is totally unacceptable and that every child should have the same rights to an education regardless of where they live or their socio-economic backgrounds. The success of a school is the responsibility of its staff and teachers, a good quality teacher educates a child who produces good quality exam results. I want to make a difference to the education system and I aspire to be the best teacher I can be. Geography gives an insight into different aspects of the world something that is forever increasing in modern media and allows an exploration into both human and physical impacts of everyday life. Creativity and imagination are key tools in creating a memorable and educational lesson and teaching geography at a secondary level especially at GCSE and A-level stages is overly important as these key stages in a child’s education sets them up for their future. Even if a child doesn’t remember what you said the way you made them feel about the subject will stay with them forever. Relevant Work Experience I took the initiative during my summer vacation at university to acquire real-world experience within a classroom. For the period of three weeks starting 18th June 2012 to 7th July 2012, I volunteered as a classroom observer and teaching assistant at Fitzharrys School, Abingdon. During my time at the school I took an interactive role within the geography department, in the classroom and in the field. For example, during the work experience I looked at the schemes of work for several years and devised and taught some appropriate starter activities for both year 8 and year 13. In addition to this, I also took a small group and devised an activity based upon the lesson to support the less able students, including working directly with an EAL (English as an additional language) student during their assessment period.

E-Learning, the Possibilities of Replacing Traditional Learning Dissertation - 1

E-Learning, the Possibilities of Replacing Traditional Learning - Dissertation Example This dissertation is intended to find the possibilities of replacing traditional learning with E-learning .Such study is important in order to find or know the more suitable learning environments for the students and what skills they need in order to fulfil the E-learning course they are taking. Also, to know what are the advantages and disadvantages that the student believes that may affect his/her E-learning course, and do they have the responsibility and the self motivation to complete there on line course or assigned target within the specified time window. A survey was conducted with 22 questions to investigate the possibilities of totally replacing E-learning with the traditional classroom learning. The results reveals that some of the students are unfit in such kind of learning techniques as they do not have the kind of self-obedience to gain knowledge by mean of internet. It is also essential for the e-learners to obtain some kind of e-learning guidance before undertaking the course to avoid issues related with the technology. The findings from this dissertation provide evidence that although E-learning can be at least as effective as traditional classroom learning under certain situations, we are not in a position to claim that E-learning can replace the traditional classroom learning. ... requires more maturity and self-discipline from students than traditional classroom education, which may explain the higher dropout rates in e-learning programs compared to conventional programs. Nevertheless, we believe that e-learning is a promising alternative to traditional classroom learning, which is especially beneficial to remote and lifelong learning and training. In many cases, e-learning can significantly complement classroom learning. E-learning will keep growing as an indispensable part of academic and professional education. Key Words: e-learning, online course, traditional learning, environment, motivation, teaching and learning. Introduction Besides the technological development and boom in internet services and courses, traditional learning is still prevailing and students opt for traditional learning over the e-learning. The present study highlights the advantages of e-learning courses over the traditional learning process. The arrival of information technology, has made life easier and communication is on the fast track. It has eliminated the distances and thus one can utilize time to learn various other subjects that are beyond the scope of books. It is a convenient way of teaching and learning as it could be carried out in the classroom or outside the class. According to Fry (2000), "Delivery of training and education via networked interactivity and a range of other knowledge collection and distribution technologies". According to Wild, (2002), "The creation and delivery of knowledge via online services in the form of information, communication, education and training". According to Bleimann (2004), "e-learning is a self directed learning that is based on technology, especially web-based technology, thus e-learning is a collaborative learning".

EU Law Coursework Example | Topics and Well Written Essays - 2000 words

EU Law - Coursework Example Enforcement concerning a state’s legal responsibility for the infringement of rights which are imposed upon the individual member of the states comprises the aspects such as employment and industrial relation which are controlled by the ECJ of the Member States. Most of the EU regulations which specify certain directives concerning the areas of employment as well as industrial relation are implemented with the assistance of policies of direct effect of directives. The direct effect of directives affirms that the states as well as ‘emanation of the state’ are accountable even if legal responsibilities regarding non-execution of the EU directives reclines with the other parties of the state. The effect of directives is limited by the persistence of ECJ on the basis of the implications of vertical legal responsibilities of the states which are referred as vertical direct effect. Contextually, horizontal direct effect is regarded as a doctrine whereby individual membe rs can depend on obtaining direct effect in relation to provisions within the treaties1. Explanation of Direct and Indirect Effect of EU Law and State Liability Direct effect is considered as a guideline of EU law where it emphasizes on those factors of EU law which are directly enforceable by union community members within their own Member States. Moreover, direct effect can be implemented by concerning upon directives, regulations, treaty provisions and its decisions. The notion of ‘direct effect’ was first utilized by the ECJ when it attributed to particular Treaty articles the legal value of direct effect in the case of NV Algemene Transporten Expeditie Onderneming van Gend en Loos v. Nederlandse Administratie der Belastingen case no.26/62 [1963]. In this case, ECJ recognized three circumstances which are essential to establish direct effect within the EU law. Three circumstances are as follows: The provision should maintain enough clarity and should be accurately s tated This provision should be restricted and not related with any other legal stipulation It should bestow an appropriate right by which a citizen can make a claim If these aforementioned conditions are fulfil then the stipulation of the treaties can provide similar legal effects as regulations mentioned in the Article 288 ‘Treaty on the Functioning of the European Union (TEFU)’2. The policy of indirect effect needs the decision of national court where parties of the Member States are responsible for the fulfilment of EU obligations. Contextually, this policy enforces indirectly by the mechanism of judicial interpretation of domestic law. Moreover, indirect effect can be viewed as an addition regulation of EU law as well as a consequence of the policy of direct effect. On the basis of the implication of the specification of directives which creates direct effect wherein national court should ignore the domestic laws in order to minimize the conflict between the directi ves as well as domestic law3. The indirect effect has been observed to take place in the case of Plaumann & Co v Commission, Case 25/62, 15 July 19634. The ECJ

Analyzing Messages Essay Example | Topics and Well Written Essays - 750 words

Analyzing Messages - Essay Example With this, she invites Spencer to visit them when he gets the time. The email correspondence reveals two important aspects of written communication. First, the kind of language people use in written business correspondence depends on the relationship between them. Second, factors like gender and technology also come into play. Specifically, the language of the email is formal, similar to other business letters. The relationship between the two as service provider and client effects the formality of the correspondence. If the situation is reversed and Spencer will be the one to email Megan, thinking that Spencer is the service provider, the language could be more esteeming and polite as what can be seen in the second letter. Gender could have also played an important part in Megan’s writing. Being a woman, she did not want to be misinterpreted, thus kept the language formal. Also, her email is brief and no sense of closeness or endearment may be felt. The last line that says, â€Å"Do visit us when you have time† is a cordial invitation normal between a client and service provider. There are no terms used to signify personal closeness. Megan’s position in the company also plays a part in the construction of her email. Being the HR Manager, she is in the position to invite Spencer over to their office. Nevertheless, considering that Spencer is the Operations Manager in Cunninghams, she also included the clause â€Å"when you have time† to acknowledge how busy Spencer could be. As Steinberg (2007) notes, the style of communication is important in interpersonal communication. In this particular example, the use of technology as a communication style is very appropriate. The purpose and formality of the subject matter called for formality and such was achieved through emails. I hope this email finds you well. I am very glad to announce that Cunninghams, Inc. has just established a branch office in San Francisco, California as part of its