How to Write Police Report Essay

A police report is a description of facts surrounding a crime. It is used to report who, what, when, where, why and/or how a crime took place, although some of those facts may not be known at the time it is written. The term â€Å"police report† can be used to describe a report filed by a victim or witness of a crime or the preliminary report filed by an officer investigating a crime. These reports are often passed on to other policemen or crime scene specialists, who use them as a factual basis for investigating the crime. Unlike other prose-based essays, the main focus of preliminary reports is to report the facts, rather than argue a thesis. Read more to find out how to write a police report Gather your evidence or other reports. You will need to refer to them throughout your report. If you have a lot of evidence, take time to make a physical or mental list so that you are less likely to forget important elements 1. Gather witness testimony. This will be an essential part of your report. If you are the witness to the crime, then make notes about what you saw as soon as you can after it happened. * Many studies with memory have shown that our memories of events, even important moments like crimes, change in time. They may also be swayed by speaking with other people who have witnessed the event. Increase your accuracy by writing police reports immediately after you witness events. 1. Request a police report form. If you are a policeman, there is likely to be a template available to you. If you are reporting as a victim or witness to a crime, go online or call your local police department to inquire about the correct procedure for filling and filing a police report. Writing the Report 1. 1 Fill out a form, if one is given to you. Not all police reports are written in sentence structure. You may simply be asked to fill in the appropriate boxes on a form, according to the crime, witnesses and any other data you have gathered. 2. 2 1. Write the police report on the computer, unless you are asked to write it by hand. This will make it more legible and allow you to check it for spelling, punctuation and content errors. * If you must hand write a  report, be sure to print, rather than write in cursive or italic handwriting. This will allow your report to be read more clearly by all the parties involved. 2. 3 Write a prose summary of the incident, including only the facts of the case. You may be asked to do this in addition to filling out a police report form. The summary should be in chronological order and include the following elements: * Witness reports. Witnesses will likely be asked to submit their own description of what they saw. Use this to describe any suspects or crimes that were committed. * A description of the crime scene. It is important to start out with the facts of the case, so that people are acquainted with the facts immediately, instead of drawing conclusions. You can use some descriptive words to describe the environment and the people involved. Include addresses, the crime, crime scene evidence, locations, the date and the time. * A chronological narrative. You should include how you came upon the scene, who was involved, what they said and any investigative avenues that are being taken. Instead of repeating what was said in the crime scene description or the witness reports, you can describe other times, the witnesses themselves, the crime that was committed, other officers and any other factors that could be relevant. Continue your narrative up until the present day. * Make sure your narrative contains the following things: the reason you were on the scene, observations, arrests, statements, evidence and booking. 3. 4 Proof your report for any spelling or punctuation errors. Make sure you have spelled witness and place names correctly. Remove any words that could be seen as subjective, unless they are witness reports. 4. 5 Turn in your report to the proper authorities. This could be either a superior officer or a policeman at a station.

Disneyland

Marketing plan for HK Disneyland Disneyland is the strong brand name in the world. Hong Kong is home to the fifth Disney Resort in the world and the city's landscape and vibrant, diverse culture have inspired our Imagineers to create a variety of entertainment that is unique to Hong Kong Disneyland Resort. Hong Kong Disneyland Resort brings the magic of a world-class entertainment experience to people of all ages. Nowadays, HK Disneyland will be competing with local and other country theme park . More competitors go into share the market. The following is explain more about plan for our company marketing planning on the few years Executive Summary HK Disneyland is preparing to launch more products, services and more attraction. To arrive this goals, I think enlarge to develop it. Our objective is creating news product/service and get more customer . Our company wills offers a unique combination of features at value-added price. We are target on different segments customers. It can be make higher demands in the future. Moreover, objective is to achieve market share leader and financial objectives are achieve sales revenues increased more by 50% , the number of family tourists has increased by 20%, whereas the number of tourists aged below 16 has increased by 35% over the same period. HK Disneyland is a long-term investment and an important component of our tourism infrastructure. It helps develop Hong Kong into the premier destination for family tourists in the region due to growth of visitors. Current Marketing Situation HK Disneyland faces to hypercompetitors and many theme parks in the theme park entertainment market. For example, Singapore Universal Studios, Ocean Park is enlarging the area and build a hotel, Shanghai Disneyland will build. Diversification products/services are increasing popular today; forecasts suggest that annual sales of such devices will grow more than 50% for the next few years. More visitors income increased and life standard quality is improving due to their country economy turns better , so visitors is growth especially China visitors. China government has loosen the entry restrictions for citizens of many different countries. Hence, more intense demands are increasing. Moreover, nowadays rapid development of information technology, we can find some information and buy ticket and hotel in internet . New technology can improve our service too! The market segments will target all (we don’t ignore generation Y, because they are willing spend money on this status but still concentrate the family segments. China market has 20 millions children, we can solve their tension and make them fulfillment. To gain market share in dynamic environment, Disneyland must carefully target specific segments with features that deliver benefits valued by each customer group. Market Description HK Disneyland welcome all different age of visitors to come for has a fun. Specific segment being targeted include Baby boomer, Honeymooners, family such as Full nester, Student, Generation Y, Children . The following table shows how Disneyland suits the needs of targeted consumer segment. Disneyland consists of different product and service to cater the customer. E. g. Baby boomer like to watch parade and fireworks; Honeymooners take a photo for wedding album; family bring the child to see stage show ;student and generation Y enjoy the exciting rides and musical; children like cartoon character. In fact, all this entertainment facility is popular and caters all of the segments. Targeted Segment |Customer Need |Corresponding feature/Benefit | |Baby Boomer |- Sight seeing |- Inspiration Lake and Recreation Center | | |- with rich experience and extensive |- Park Promenade | | |knowledge |- Arboretum | | | |- Parade and fireworks | | |- Musical | |Honeymooners |- Desire romantic atmosphere |- Spa in hotel | | | |- Disneyland theme hotel | | | |- Romantic dinning restaurant | | | |- Take photo with cartoon character | |Family such as Full nester |-For relax and have a fun |- 3D film | | with child |-Have happy experience |- Musical | | | |- Parade and fireworks | | | |- Cartoon character | | | |- Rides | | | |- All activities and entertainment | Targeted Segment |Customer Need |Corresponding feature/Benefit | |Generation Y & student |- Exciting |- Rides such as Space Mountains | | |- Attractive |- Different and unique attraction such as 3D | | |- Cater friend gathering and have a fun |film, Musical | | |- Entertainments |- Halloween for scared ghost house, bright | | | |decorations of Christmas, celebrate the seasons| | | |with events | |Corporate users |- Convention room for meeting |- Explore the unique, modern and adaptable | | |- Banquet and event |places to host your guests | | |- |- Big area space for party | New Services To sustainable our company benefit, we need to Continuous improving firm. Add more values to satisfy our customers, therefore we can attack other competitors and bring our long term profit! I suggest some new service and how to product-market expansion. The following is includes market penetration, market development, product development and diversification. For the transportation, we can provide shuttle bus. Because customers think that when they going to back home from Disneyland, they think take the bus to home is very far and consumes a long time. They want to back home quickly and don’t want to wait a bus for a long time. To convenience them, we supply shuttle bus in the peak hour in the peak seasonal such as Halloween, Christmas events. We only provide single journey from Disneyland to center (e. g. Mongkok ) . It can solve people crowed and block. For new services, we would like add new technology in it. Such as Wi-FI in Disneyland, Mobile iPhone apps, hotel IP phone 5. ; Also, when customers watch the 3D film, we can provide functional Audio translator player to our come from different country visitors. They can use this player to choice their language to watch; For the disable or handicapped segment, we cant ignore them. We can provide guide dog to guide this group people visit around. We also have our crew to assist them. They can able to have good memory and experience. Moreover, we create a tour for disable and handicapped this group segment, because they want to have a fun but they need to pecial look after careful for them. This group really wants to visit but their family cannot take them out due to family member busy work. So that this group people can join our tour . They can feel our love and care them. They feel very touching . We will insert Story telling activities. Through cartoon character telling education sto ry to children, they can learn more. They also can offer special price tickets and souvenir and first priority to enjoy our attraction and entertainment ; In additional, Baby boomer care about her health on her age. So we can add some health product/services elements in it. We can take some vacant lands to be farm. This farm is farming organic foods and fruit. We can teach them how to farm and give some health knowledge to them. I believe that it have health and education elements . Every people like it and popular. Family like it much of this family tour; I would like to add circus. Performers may wear cartoon clothes to perform. It can target all segment. They don’t need outbound to see ; Insert Ferris Wheel in Disneyland ,more attraction and romantic ; Also, Take a land for four seasons garden. This garden has different varieties beauty flower and plants. In different season have different flowers to display; Then, I suggest customer take a cartoon clothes to wear and taking photo. Let the participants involved (emerging trend) , they think so funny! ; Final, most of the tourists is interesting to know more our company at the back such as the stage at the back ,how performers change their perform uniform so quick? How do the performers make up†¦Ã¢â‚¬ ¦ etc. They are very interesting and want to explore the mysterious world of Disneyland. We can offer this suggestion to them. These new services and product is personalization. It can create and attract potential customers. We can make potential customer change to our actual customers. They will think more worth to visit! Competitive Review New theme park and new attraction sights to enter this market in the world. It has pressures industry participants to continually add features and cut prices. Competitions from specialized devices for sms, email messaging, invest lots of money on shopping mall. Key competitors include: – Ocean Park target segment to all groups. They have different values and features. They have exciting entertainment such as rides and also have sightseeing such as shows, animal exhibits. Those activities brings the culture and education value. – Universal Studios Singapore target segment to all groups. They have different values and features. Tourists explore world’s largest Marine life park, ride the movieâ„ ¢ at studio, catch Animatronics performance, meeting at largest column –free ballroom. Competitor |Targeted Segment |Features |Price | |Ocean Park |All group |Aquarium, The abyss turbo drop, Ocean theatre, Sea jelly |Adult | | | |spectacular, Skyfair, Space Wheel, Sightseeing tower, |$ 250 | | | |Panda, Alligator, dolphins |Children | | | | |$ 125 | |Universal Studios Singapore |All group |Roller coasters, movie-themed shows, ocean’s creatures, |Adult | | | |FestiveWalk, Maritime Xperiential Museum,Spa,Villa,Wedding |$ 365 | | | |banquet, Best dinning and atmosphere |Children | | | | |$ 265 | Despite this strong competition, Disneyland can carve out definite image nag gain recognition among targeted segment. Our voice-recognition features for fairy stories , Disneyland cartoon ,firework and Disney souvenirs. That is differentiation for competitive advantage. Also, they got good experience and unforgettable memory after they visit. Moreover, HK Disneyland has some product and services are HK Disneyland own and innovation such as it is a small world; the largest world film screen; three theme attractions, that are innovation and own in HK Disneyland and will not appear from other Disneyland; Besides, we have Toy Story Campus at HK Disneyland , that is innovation in Asia. TOWS MATRIX – DISNEYLAND | |Strengths (S) |Weaknesses (W) | | |Exclusive | | | -Disneyland patent right in HK(first cartoon |Smaller area size compare with other Disneyland | | |theme park) |Not attractive to generation Y. ( no more amusement| | |High standard of service |rides) | | |Strong brand name |Unchanged visual merchandising | | |Customer loyalty and have celebrity recommend|Less attraction | | |and support. | | |Strong network and support by HK government | | | |Comfort environment and warm atmosphere | | |Opportunities (O) |SO Strategies |WO Strategies | | | | | |Emerging trends destination |Take advertisement in family always visit |Enlarge Disneyland | |Solo tour (China Market) |place and internet. |- E. g. Disney Seas (a water world theme park) | |Pricing is cheaper than other Disneyland |Promotion to China market. |likes Tokyo | |Demand increasing due to people living |Provide diversification items in a program |2. To build up more attractive and values on | |standard enhanced, visitors growth up and |To promote Disneyland hotel and resort |Disneyland | |JPD rate raised |proving good services and quality |3. ) Don’t ignore target to generation Y. | |Threats (T) |ST Strategies |WT Strategies | |Increased competition. -Some countries |Offer special price for some seasonal |Review market strategy and whether need to | |built theme park are similar with |Insert Joint-related discount with other |refresh. | |Disneyland. E. g. : EVERLAND in Korea |brand company promotion |Create new customer and new product/service. | |,Universal Studies . Bring them to reminds of their childhood |Build image are sui table for all segment group | |Increased competition market share and |memory |Continuous improving firm and attend more SCR | |pressure on pricing ( Shanghai Disneyland)| |(Society corporate reasonability. | | | | | Objectives and Issues I have ser aggressive but achievable for the first and second years of market entry. First-year Objectives We are aiming for raising market share percentage; people aware of HK Disneyland and make them recall ; more different segments love and visit and make a buzz. Second- year Objectives Our second- year Objectives are to achieve market leader and keep it stable and keep for a long time. Increases the popular level in world and make tourists first priority to visit it. Also, have good profit revenue. ] Issues Our major issue is the ability to establish a well-regarded brand name with meaningful position. We must invest heavily in marketing to create a memorable and distinctive brand image projecting innovation, values, benefit. We also must measure awareness and response we can adjust our marketing efforts as necessary. Marketing Strategy Positioning Visit Disneyland differentiation, we are positioning as the most value and benefits added to visit. The friend and family gathering place. The strategy will focus on the attraction, entertainment, good atmosphere. Remind they will have unforgettable memory and remind they will loss if they never come. Product/Service/people strategy Tell the public that we will provide training to our staff, so our customers can feel our services have excellent quality service to provide. We will treat our staff happy, then staff can make happy and motivate to our customer. We will display beautiful, bright and well decoration, comfort environment, enjoyment , wonderment sight seeing and has a gorgeous time in the park . Price and promotion strategy We expect to lower the price of tickets when we expand and launch new attraction. We will do some promotion of tickets and hotel. We will make some promotion and discount in dull seasonal. Because it can attract more people to come. Also, student and disable person offer some discount; offer some package for family segment. If customer birthday or wedding anniversary or Disneyland anniversary, we also offer big discount and gifts for them . Moreover, we will contact some corporate and company to joint-relate discount. For example, if they shopping at Eugenegroup shop and purchase, they take the shop receipt can get special offer price. Then, we will launch new Disney cartoon souvenirs (Limited sale and limited version) in a year. It can attract customer to come and collect this valuable products. Place strategy Because is a fairy tale theme park, therefore the choice of location far away person smoke already place, the coordination specially designs the MTR subway to lead the paradise; The entire design extremely coordinates the paradise subject, enters the singularly varied paradise by the world through the tunnel. Establish strategic business units (SBUs) The Walt Disney Company Disneyland Disney Cruise Line Disneyland Hotel and Resort Disneyland souvenirs store Disneyland restaurant Action Programs Following are summaries of the action programes : 2010 July – 2011 July: Press Release: Hong Kong Disneyland Announces Expansion Plans. -Will have new Attractions in Disney and I phone apps -Concentrate to promote for China market on advertisements ( Media, web site,facebook. ) -Create and held on new different events for celebration and ceremony. 2011 July- 2012 July: -Make slogan and find different age of opinion leader and celebrity endorsement to promote for different segment group -To announce one of the new attractions is opening. -Continuing promote in advertisements and target all segment. Use different message and meaningful in advertisement media for all segments. – Keep promoting for China market -Sale promotion -Do more SCR and charity. Insert the new service such as for disable tour and new technology. -Photograph competition 2012 July- 2013July: Press Release: -All new products and new services finished to built and playing gradually. (details of new service and product ,see the above-mentioned articles -Continuing promote in advertisements and target all segment. Use different message and meaningful in advertisement media for all segments for the entire world. – Keep promoting for China market -Do more SCR and charity. – Slogan again and find different age of opinion leader and celebrity endorsement to promote for different segment group – Sale promotion continuing -Review the annual report Disneyland Marketing plan for HK Disneyland Disneyland is the strong brand name in the world. Hong Kong is home to the fifth Disney Resort in the world and the city's landscape and vibrant, diverse culture have inspired our Imagineers to create a variety of entertainment that is unique to Hong Kong Disneyland Resort. Hong Kong Disneyland Resort brings the magic of a world-class entertainment experience to people of all ages. Nowadays, HK Disneyland will be competing with local and other country theme park . More competitors go into share the market. The following is explain more about plan for our company marketing planning on the few years Executive Summary HK Disneyland is preparing to launch more products, services and more attraction. To arrive this goals, I think enlarge to develop it. Our objective is creating news product/service and get more customer . Our company wills offers a unique combination of features at value-added price. We are target on different segments customers. It can be make higher demands in the future. Moreover, objective is to achieve market share leader and financial objectives are achieve sales revenues increased more by 50% , the number of family tourists has increased by 20%, whereas the number of tourists aged below 16 has increased by 35% over the same period. HK Disneyland is a long-term investment and an important component of our tourism infrastructure. It helps develop Hong Kong into the premier destination for family tourists in the region due to growth of visitors. Current Marketing Situation HK Disneyland faces to hypercompetitors and many theme parks in the theme park entertainment market. For example, Singapore Universal Studios, Ocean Park is enlarging the area and build a hotel, Shanghai Disneyland will build. Diversification products/services are increasing popular today; forecasts suggest that annual sales of such devices will grow more than 50% for the next few years. More visitors income increased and life standard quality is improving due to their country economy turns better , so visitors is growth especially China visitors. China government has loosen the entry restrictions for citizens of many different countries. Hence, more intense demands are increasing. Moreover, nowadays rapid development of information technology, we can find some information and buy ticket and hotel in internet . New technology can improve our service too! The market segments will target all (we don’t ignore generation Y, because they are willing spend money on this status but still concentrate the family segments. China market has 20 millions children, we can solve their tension and make them fulfillment. To gain market share in dynamic environment, Disneyland must carefully target specific segments with features that deliver benefits valued by each customer group. Market Description HK Disneyland welcome all different age of visitors to come for has a fun. Specific segment being targeted include Baby boomer, Honeymooners, family such as Full nester, Student, Generation Y, Children . The following table shows how Disneyland suits the needs of targeted consumer segment. Disneyland consists of different product and service to cater the customer. E. g. Baby boomer like to watch parade and fireworks; Honeymooners take a photo for wedding album; family bring the child to see stage show ;student and generation Y enjoy the exciting rides and musical; children like cartoon character. In fact, all this entertainment facility is popular and caters all of the segments. Targeted Segment |Customer Need |Corresponding feature/Benefit | |Baby Boomer |- Sight seeing |- Inspiration Lake and Recreation Center | | |- with rich experience and extensive |- Park Promenade | | |knowledge |- Arboretum | | | |- Parade and fireworks | | |- Musical | |Honeymooners |- Desire romantic atmosphere |- Spa in hotel | | | |- Disneyland theme hotel | | | |- Romantic dinning restaurant | | | |- Take photo with cartoon character | |Family such as Full nester |-For relax and have a fun |- 3D film | | with child |-Have happy experience |- Musical | | | |- Parade and fireworks | | | |- Cartoon character | | | |- Rides | | | |- All activities and entertainment | Targeted Segment |Customer Need |Corresponding feature/Benefit | |Generation Y & student |- Exciting |- Rides such as Space Mountains | | |- Attractive |- Different and unique attraction such as 3D | | |- Cater friend gathering and have a fun |film, Musical | | |- Entertainments |- Halloween for scared ghost house, bright | | | |decorations of Christmas, celebrate the seasons| | | |with events | |Corporate users |- Convention room for meeting |- Explore the unique, modern and adaptable | | |- Banquet and event |places to host your guests | | |- |- Big area space for party | New Services To sustainable our company benefit, we need to Continuous improving firm. Add more values to satisfy our customers, therefore we can attack other competitors and bring our long term profit! I suggest some new service and how to product-market expansion. The following is includes market penetration, market development, product development and diversification. For the transportation, we can provide shuttle bus. Because customers think that when they going to back home from Disneyland, they think take the bus to home is very far and consumes a long time. They want to back home quickly and don’t want to wait a bus for a long time. To convenience them, we supply shuttle bus in the peak hour in the peak seasonal such as Halloween, Christmas events. We only provide single journey from Disneyland to center (e. g. Mongkok ) . It can solve people crowed and block. For new services, we would like add new technology in it. Such as Wi-FI in Disneyland, Mobile iPhone apps, hotel IP phone 5. ; Also, when customers watch the 3D film, we can provide functional Audio translator player to our come from different country visitors. They can use this player to choice their language to watch; For the disable or handicapped segment, we cant ignore them. We can provide guide dog to guide this group people visit around. We also have our crew to assist them. They can able to have good memory and experience. Moreover, we create a tour for disable and handicapped this group segment, because they want to have a fun but they need to pecial look after careful for them. This group really wants to visit but their family cannot take them out due to family member busy work. So that this group people can join our tour . They can feel our love and care them. They feel very touching . We will insert Story telling activities. Through cartoon character telling education sto ry to children, they can learn more. They also can offer special price tickets and souvenir and first priority to enjoy our attraction and entertainment ; In additional, Baby boomer care about her health on her age. So we can add some health product/services elements in it. We can take some vacant lands to be farm. This farm is farming organic foods and fruit. We can teach them how to farm and give some health knowledge to them. I believe that it have health and education elements . Every people like it and popular. Family like it much of this family tour; I would like to add circus. Performers may wear cartoon clothes to perform. It can target all segment. They don’t need outbound to see ; Insert Ferris Wheel in Disneyland ,more attraction and romantic ; Also, Take a land for four seasons garden. This garden has different varieties beauty flower and plants. In different season have different flowers to display; Then, I suggest customer take a cartoon clothes to wear and taking photo. Let the participants involved (emerging trend) , they think so funny! ; Final, most of the tourists is interesting to know more our company at the back such as the stage at the back ,how performers change their perform uniform so quick? How do the performers make up†¦Ã¢â‚¬ ¦ etc. They are very interesting and want to explore the mysterious world of Disneyland. We can offer this suggestion to them. These new services and product is personalization. It can create and attract potential customers. We can make potential customer change to our actual customers. They will think more worth to visit! Competitive Review New theme park and new attraction sights to enter this market in the world. It has pressures industry participants to continually add features and cut prices. Competitions from specialized devices for sms, email messaging, invest lots of money on shopping mall. Key competitors include: – Ocean Park target segment to all groups. They have different values and features. They have exciting entertainment such as rides and also have sightseeing such as shows, animal exhibits. Those activities brings the culture and education value. – Universal Studios Singapore target segment to all groups. They have different values and features. Tourists explore world’s largest Marine life park, ride the movieâ„ ¢ at studio, catch Animatronics performance, meeting at largest column –free ballroom. Competitor |Targeted Segment |Features |Price | |Ocean Park |All group |Aquarium, The abyss turbo drop, Ocean theatre, Sea jelly |Adult | | | |spectacular, Skyfair, Space Wheel, Sightseeing tower, |$ 250 | | | |Panda, Alligator, dolphins |Children | | | | |$ 125 | |Universal Studios Singapore |All group |Roller coasters, movie-themed shows, ocean’s creatures, |Adult | | | |FestiveWalk, Maritime Xperiential Museum,Spa,Villa,Wedding |$ 365 | | | |banquet, Best dinning and atmosphere |Children | | | | |$ 265 | Despite this strong competition, Disneyland can carve out definite image nag gain recognition among targeted segment. Our voice-recognition features for fairy stories , Disneyland cartoon ,firework and Disney souvenirs. That is differentiation for competitive advantage. Also, they got good experience and unforgettable memory after they visit. Moreover, HK Disneyland has some product and services are HK Disneyland own and innovation such as it is a small world; the largest world film screen; three theme attractions, that are innovation and own in HK Disneyland and will not appear from other Disneyland; Besides, we have Toy Story Campus at HK Disneyland , that is innovation in Asia. TOWS MATRIX – DISNEYLAND | |Strengths (S) |Weaknesses (W) | | |Exclusive | | | -Disneyland patent right in HK(first cartoon |Smaller area size compare with other Disneyland | | |theme park) |Not attractive to generation Y. ( no more amusement| | |High standard of service |rides) | | |Strong brand name |Unchanged visual merchandising | | |Customer loyalty and have celebrity recommend|Less attraction | | |and support. | | |Strong network and support by HK government | | | |Comfort environment and warm atmosphere | | |Opportunities (O) |SO Strategies |WO Strategies | | | | | |Emerging trends destination |Take advertisement in family always visit |Enlarge Disneyland | |Solo tour (China Market) |place and internet. |- E. g. Disney Seas (a water world theme park) | |Pricing is cheaper than other Disneyland |Promotion to China market. |likes Tokyo | |Demand increasing due to people living |Provide diversification items in a program |2. To build up more attractive and values on | |standard enhanced, visitors growth up and |To promote Disneyland hotel and resort |Disneyland | |JPD rate raised |proving good services and quality |3. ) Don’t ignore target to generation Y. | |Threats (T) |ST Strategies |WT Strategies | |Increased competition. -Some countries |Offer special price for some seasonal |Review market strategy and whether need to | |built theme park are similar with |Insert Joint-related discount with other |refresh. | |Disneyland. E. g. : EVERLAND in Korea |brand company promotion |Create new customer and new product/service. | |,Universal Studies . Bring them to reminds of their childhood |Build image are sui table for all segment group | |Increased competition market share and |memory |Continuous improving firm and attend more SCR | |pressure on pricing ( Shanghai Disneyland)| |(Society corporate reasonability. | | | | | Objectives and Issues I have ser aggressive but achievable for the first and second years of market entry. First-year Objectives We are aiming for raising market share percentage; people aware of HK Disneyland and make them recall ; more different segments love and visit and make a buzz. Second- year Objectives Our second- year Objectives are to achieve market leader and keep it stable and keep for a long time. Increases the popular level in world and make tourists first priority to visit it. Also, have good profit revenue. ] Issues Our major issue is the ability to establish a well-regarded brand name with meaningful position. We must invest heavily in marketing to create a memorable and distinctive brand image projecting innovation, values, benefit. We also must measure awareness and response we can adjust our marketing efforts as necessary. Marketing Strategy Positioning Visit Disneyland differentiation, we are positioning as the most value and benefits added to visit. The friend and family gathering place. The strategy will focus on the attraction, entertainment, good atmosphere. Remind they will have unforgettable memory and remind they will loss if they never come. Product/Service/people strategy Tell the public that we will provide training to our staff, so our customers can feel our services have excellent quality service to provide. We will treat our staff happy, then staff can make happy and motivate to our customer. We will display beautiful, bright and well decoration, comfort environment, enjoyment , wonderment sight seeing and has a gorgeous time in the park . Price and promotion strategy We expect to lower the price of tickets when we expand and launch new attraction. We will do some promotion of tickets and hotel. We will make some promotion and discount in dull seasonal. Because it can attract more people to come. Also, student and disable person offer some discount; offer some package for family segment. If customer birthday or wedding anniversary or Disneyland anniversary, we also offer big discount and gifts for them . Moreover, we will contact some corporate and company to joint-relate discount. For example, if they shopping at Eugenegroup shop and purchase, they take the shop receipt can get special offer price. Then, we will launch new Disney cartoon souvenirs (Limited sale and limited version) in a year. It can attract customer to come and collect this valuable products. Place strategy Because is a fairy tale theme park, therefore the choice of location far away person smoke already place, the coordination specially designs the MTR subway to lead the paradise; The entire design extremely coordinates the paradise subject, enters the singularly varied paradise by the world through the tunnel. Establish strategic business units (SBUs) The Walt Disney Company Disneyland Disney Cruise Line Disneyland Hotel and Resort Disneyland souvenirs store Disneyland restaurant Action Programs Following are summaries of the action programes : 2010 July – 2011 July: Press Release: Hong Kong Disneyland Announces Expansion Plans. -Will have new Attractions in Disney and I phone apps -Concentrate to promote for China market on advertisements ( Media, web site,facebook. ) -Create and held on new different events for celebration and ceremony. 2011 July- 2012 July: -Make slogan and find different age of opinion leader and celebrity endorsement to promote for different segment group -To announce one of the new attractions is opening. -Continuing promote in advertisements and target all segment. Use different message and meaningful in advertisement media for all segments. – Keep promoting for China market -Sale promotion -Do more SCR and charity. Insert the new service such as for disable tour and new technology. -Photograph competition 2012 July- 2013July: Press Release: -All new products and new services finished to built and playing gradually. (details of new service and product ,see the above-mentioned articles -Continuing promote in advertisements and target all segment. Use different message and meaningful in advertisement media for all segments for the entire world. – Keep promoting for China market -Do more SCR and charity. – Slogan again and find different age of opinion leader and celebrity endorsement to promote for different segment group – Sale promotion continuing -Review the annual report

A Teacher Affects An Eternity

A Teacher Affects An Eternity A teacher affects an eternity: they can never tell where their influence stops. The education of a child is the root of their future; a good education increases the chances of future success. Teachers are there to inspire a future generation to be the best they can be. I believe a child’s chance of success starts in the classroom. The growth and development of any child begins with the ambition and drive of the teacher to guide them through the aspects of life either in the classroom or in the field. I am an ambitious young woman, aiming to become an excellent Secondary School Geography teacher inspiring the minds of 11-18 year olds. My passion for teaching (and in particular geography teaching) arises from my own school years. My geography teacher was an inspiring man making learning fun as well as challenging. The field courses that we attended were particularly enjoyable as the experience of learning outside the classroom creates a more interactive learning atmosphere. The positive support received by members of the geography department gave me the ambition to want to learn more about the subject and consequently made me choose to study geography at degree level at Swansea University. Departments within the school showed me that individual teachers are influential and inspiring as well as educational and how this can affect children. For example, the behavioural support unit, who offer one-to-one support for those children who may require an extra helping hand (academically or socially), does an excellent job in guiding children to be the best they can be. Taking an interest in a child’s personal development alongside their educational development establishes a secure foundation to a well-rounded future. In a report in November 2012 by the chief inspector of OFSTED stated that â€Å"Access to a good education for children and young people is far too dependent on where you happen to live†, I believe this is totally unacceptable and that every child should have the same rights to an education regardless of where they live or their socio-economic backgrounds. The success of a school is the responsibility of its staff and teachers, a good quality teacher educates a child who produces good quality exam results. I want to make a difference to the education system and I aspire to be the best teacher I can be. Geography gives an insight into different aspects of the world something that is forever increasing in modern media and allows an exploration into both human and physical impacts of everyday life. Creativity and imagination are key tools in creating a memorable and educational lesson and teaching geography at a secondary level especially at GCSE and A-level stages is overly important as these key stages in a child’s education sets them up for their future. Even if a child doesn’t remember what you said the way you made them feel about the subject will stay with them forever. Relevant Work Experience I took the initiative during my summer vacation at university to acquire real-world experience within a classroom. For the period of three weeks starting 18th June 2012 to 7th July 2012, I volunteered as a classroom observer and teaching assistant at Fitzharrys School, Abingdon. During my time at the school I took an interactive role within the geography department, in the classroom and in the field. For example, during the work experience I looked at the schemes of work for several years and devised and taught some appropriate starter activities for both year 8 and year 13. In addition to this, I also took a small group and devised an activity based upon the lesson to support the less able students, including working directly with an EAL (English as an additional language) student during their assessment period.

E-Learning, the Possibilities of Replacing Traditional Learning Dissertation - 1

E-Learning, the Possibilities of Replacing Traditional Learning - Dissertation Example This dissertation is intended to find the possibilities of replacing traditional learning with E-learning .Such study is important in order to find or know the more suitable learning environments for the students and what skills they need in order to fulfil the E-learning course they are taking. Also, to know what are the advantages and disadvantages that the student believes that may affect his/her E-learning course, and do they have the responsibility and the self motivation to complete there on line course or assigned target within the specified time window. A survey was conducted with 22 questions to investigate the possibilities of totally replacing E-learning with the traditional classroom learning. The results reveals that some of the students are unfit in such kind of learning techniques as they do not have the kind of self-obedience to gain knowledge by mean of internet. It is also essential for the e-learners to obtain some kind of e-learning guidance before undertaking the course to avoid issues related with the technology. The findings from this dissertation provide evidence that although E-learning can be at least as effective as traditional classroom learning under certain situations, we are not in a position to claim that E-learning can replace the traditional classroom learning. ... requires more maturity and self-discipline from students than traditional classroom education, which may explain the higher dropout rates in e-learning programs compared to conventional programs. Nevertheless, we believe that e-learning is a promising alternative to traditional classroom learning, which is especially beneficial to remote and lifelong learning and training. In many cases, e-learning can significantly complement classroom learning. E-learning will keep growing as an indispensable part of academic and professional education. Key Words: e-learning, online course, traditional learning, environment, motivation, teaching and learning. Introduction Besides the technological development and boom in internet services and courses, traditional learning is still prevailing and students opt for traditional learning over the e-learning. The present study highlights the advantages of e-learning courses over the traditional learning process. The arrival of information technology, has made life easier and communication is on the fast track. It has eliminated the distances and thus one can utilize time to learn various other subjects that are beyond the scope of books. It is a convenient way of teaching and learning as it could be carried out in the classroom or outside the class. According to Fry (2000), "Delivery of training and education via networked interactivity and a range of other knowledge collection and distribution technologies". According to Wild, (2002), "The creation and delivery of knowledge via online services in the form of information, communication, education and training". According to Bleimann (2004), "e-learning is a self directed learning that is based on technology, especially web-based technology, thus e-learning is a collaborative learning".

EU Law Coursework Example | Topics and Well Written Essays - 2000 words

EU Law - Coursework Example Enforcement concerning a state’s legal responsibility for the infringement of rights which are imposed upon the individual member of the states comprises the aspects such as employment and industrial relation which are controlled by the ECJ of the Member States. Most of the EU regulations which specify certain directives concerning the areas of employment as well as industrial relation are implemented with the assistance of policies of direct effect of directives. The direct effect of directives affirms that the states as well as ‘emanation of the state’ are accountable even if legal responsibilities regarding non-execution of the EU directives reclines with the other parties of the state. The effect of directives is limited by the persistence of ECJ on the basis of the implications of vertical legal responsibilities of the states which are referred as vertical direct effect. Contextually, horizontal direct effect is regarded as a doctrine whereby individual membe rs can depend on obtaining direct effect in relation to provisions within the treaties1. Explanation of Direct and Indirect Effect of EU Law and State Liability Direct effect is considered as a guideline of EU law where it emphasizes on those factors of EU law which are directly enforceable by union community members within their own Member States. Moreover, direct effect can be implemented by concerning upon directives, regulations, treaty provisions and its decisions. The notion of ‘direct effect’ was first utilized by the ECJ when it attributed to particular Treaty articles the legal value of direct effect in the case of NV Algemene Transporten Expeditie Onderneming van Gend en Loos v. Nederlandse Administratie der Belastingen case no.26/62 [1963]. In this case, ECJ recognized three circumstances which are essential to establish direct effect within the EU law. Three circumstances are as follows: The provision should maintain enough clarity and should be accurately s tated This provision should be restricted and not related with any other legal stipulation It should bestow an appropriate right by which a citizen can make a claim If these aforementioned conditions are fulfil then the stipulation of the treaties can provide similar legal effects as regulations mentioned in the Article 288 ‘Treaty on the Functioning of the European Union (TEFU)’2. The policy of indirect effect needs the decision of national court where parties of the Member States are responsible for the fulfilment of EU obligations. Contextually, this policy enforces indirectly by the mechanism of judicial interpretation of domestic law. Moreover, indirect effect can be viewed as an addition regulation of EU law as well as a consequence of the policy of direct effect. On the basis of the implication of the specification of directives which creates direct effect wherein national court should ignore the domestic laws in order to minimize the conflict between the directi ves as well as domestic law3. The indirect effect has been observed to take place in the case of Plaumann & Co v Commission, Case 25/62, 15 July 19634. The ECJ

Analyzing Messages Essay Example | Topics and Well Written Essays - 750 words

Analyzing Messages - Essay Example With this, she invites Spencer to visit them when he gets the time. The email correspondence reveals two important aspects of written communication. First, the kind of language people use in written business correspondence depends on the relationship between them. Second, factors like gender and technology also come into play. Specifically, the language of the email is formal, similar to other business letters. The relationship between the two as service provider and client effects the formality of the correspondence. If the situation is reversed and Spencer will be the one to email Megan, thinking that Spencer is the service provider, the language could be more esteeming and polite as what can be seen in the second letter. Gender could have also played an important part in Megan’s writing. Being a woman, she did not want to be misinterpreted, thus kept the language formal. Also, her email is brief and no sense of closeness or endearment may be felt. The last line that says, â€Å"Do visit us when you have time† is a cordial invitation normal between a client and service provider. There are no terms used to signify personal closeness. Megan’s position in the company also plays a part in the construction of her email. Being the HR Manager, she is in the position to invite Spencer over to their office. Nevertheless, considering that Spencer is the Operations Manager in Cunninghams, she also included the clause â€Å"when you have time† to acknowledge how busy Spencer could be. As Steinberg (2007) notes, the style of communication is important in interpersonal communication. In this particular example, the use of technology as a communication style is very appropriate. The purpose and formality of the subject matter called for formality and such was achieved through emails. I hope this email finds you well. I am very glad to announce that Cunninghams, Inc. has just established a branch office in San Francisco, California as part of its

Effects of Taxation on Macro & Micro economics Term Paper

Effects of Taxation on Macro & Micro economics - Term Paper Example Adam Smith, the famous father of economics was behind the classification of economics. This term paper seeks to evaluate the effect of taxation on both the Macro & Micro economics. Taxation is a key facet in any economy as suggested by Adam Smith in his work on Canons of Taxation .The paper also suggests the areas of further study, in which researchers and other scholars are invited to work on. The Overall the study of economic environment is divided into two halves, microeconomics and macroeconomics. The "Micro" originated from a Greek word. The word means small. Microeconomics entails the study of individual economic units. It is concern with particular individual elements in the economy. It thus gives a worm’s eye view of the economy."Macro" originated from Greek word whose meaning is large. Macroeconomics entails the study of global perspective of the economy. It combines the national or international economy concepts of economy e.g. Total Output, Income and Expenditure, U nemployment, Inflation Interest Rates and Balance of International Trade, etc and what economic policies a government can pursue to influence the conditions of the national economy. It thus gives a bird's eye-view of the economy (Gupta 409) This term paper will focus on taxation as a factor that affects both micro and macro-economic fields. The overall function of taxation is to provide funds to finance the activities of government and can be discussed in the following terms: First, Tax revenue is required to pay for goods and services which government provides: These could be public such as defence or merit goods such as education and medical services respectively. Second, a major function of taxation is to bring about some redistribution of income of income – progressive tax system. Third, Tax revenue may be used to pay interest on national debt. Fourth, Taxation may be used as a fiscal policy instrument to influence full employment levels. Fifth, Social welfare function: i s the use of tax to discourage the production of harmful commodities. Sixth,-Protection policy Function. The Seventh function is the economic stability goal by discouraging unnecessary expenditure (Marshall 87). Adam Smith was the first economist to study the principles of taxation and how they affect the economic environment. Adam Smith came up with principles of taxation; these are equity, certainty, economy and convenience. He came to believe that when a tax is imposed certain conditions must be fulfilled. These conditions are what he called canons of taxation (Marshall 324).These are: The Canon of Equity: This refers to the fairness of a tax system. It’s borne out of the feeling that â€Å"the states’ subjects should support the government in a proportionate way in regard to the revenue they derive’’ (Marshall 324). This means that every person should pay the tax based on the ability; they don t pay the amount. There are three approaches of achieving equity, namely: The Benefit Principle; under this approach, benefits derived from the consumption of goods and services are used as the basis for taxation. Thus people should be taxed according to the benefits they derive from the consumption of public goods. The disadvantage here is to determine the benefits and expenditure of each tax payer. First, The ability to pay: Here the argument is that citizens of a given country are differently endowed in wealth and earnings. Besides the government cannot raise enough funds to finance public expenditure if each and everyone was asked to pay the same amount of tax. So ability to pay should be the basis for taxation because the tax burden is distributed equitably. However, ability to pay is very difficult to effect because of

Revenue Recognition Assignment Example | Topics and Well Written Essays - 250 words

Revenue Recognition - Assignment Example International Financial Reporting Standards don’t have many requirements on revenue recognition. IAS 18 and IAS 11 are international accounting standards that focus on revenue and construction contracts respectively. The standards are difficult to understand and application in a situation. They provide minimal guidance concerning revenue recognition used for multiple arrangements. FASB and IASB has set new accounting rules designed to assist converge global standards. The current and proposed standards will change how companies in the United States recognize their revenue on their financial and statements (http://www.fasb.org/intl/convergence_iasb.shtml). The proposed standards will have some different effects on various companies. The effects may include changes in the amount of deliverables of the contract. The standards will affect the manner in which revenue is allocated to different deliverables. These changes affect key financial measures for companies in the United States (http://www.ifrs.org/News/Press-Releases/Pages/leases-exposure-draft-August-2010.asp). Companies in the software’s industry have specific guidance that enables them to run efficiently. Proposed standards provide software’s companies with an opportunity to develop their company with regard to the management and control of their financial statements. Companies will find it hard to market their products in a sensible manner to the company and get a positive reflection in the financial statements (http://proleasesoftware.com/fasb-lease-accounting). Financial Accounting Standards Board in conjunction with IASB is going to develop new accounting standards on the recognition of revenue from contracts. They are attempting to converge financial standards to create a single standard that will apply across various industries. The action will improve revenue recognition rules and replace industry specific practices that are difficult to sustain. The main aim of

Achieving Less Stress in the Lives of Informal Caregivers of Adult Research Paper

Achieving Less Stress in the Lives of Informal Caregivers of Adult Children with Multiple Disabilities and the Elderly with Alzheimer - Research Paper Example Such activities not only involve physical stress but mental stress as well. It could have a devastating effect on the informal caregivers, due to the nature of their jobs and criticality of the illnesses of their loved ones. Alzheimer’s is estimated to be the sixth largest cause of deaths in the U.S. annually. A significant number of patients suffering from critical illnesses, contrary to popular beliefs, are cared for by informal caregivers rather than in a formal setting (Arno, Levine, & Memmott, 1999; Brody, 1985; Kosberg & Cairl, 1992; Martire, Schulz, Wrosch, & Newsome, 2003; McAuley, Jacobs, & Carr, 1984). According to latest statistics, approximately 15 million people are involved in informal care to their loved ones suffering from Alzheimer’s, contributing to approximately 17 billion hours of unpaid care. The informal care-givers, often suffer from high amount of stress due to the critical conditions of their loved ones, thus impairing their own health in the pr ocess. It has been proved through research that caring for people suffering from chronic illnesses leads to an adverse and negative impact on the lives of the informal carers, resulting in strained relationships; and often leaving them no time for their families or for leisure, resulting in increased mental stress. Thus, it is of utmost significance to offer assistance and develop strategies to help such informal caregivers in coping with stress, and develop alternative strategies to help reduce or eliminate the physical and mental setbacks suffered by them, in the process of providing care to their loved ones. This paper on â€Å"Achieving Less Stress in the Lives of Informal Caregivers of Adult Children with Multiple Disabilities and the Elderly with Alzheimer† attempts to seek ways and means, which can successfully be applied to reduce such stress and improve the quality of life of the informal caregivers. - Problem Statement: Informal caregivers of persons with disabiliti es experience large amounts of stress due to their constant care giving responsibilities. - Research Question: If caregivers of the disabled adult child and elder received respite care (two or more day a week) intervention during the regular work week will they have lower stress than those caregivers who receive the standard caregiver services? - Background: Providing care to people suffering from critical illnesses entails significant amount of responsibility and dedication towards the patients, which might lead to situations of stress and affect the quality of life of the caregivers in a negative way. Owing to the critical nature of the illnesses of those around them, the caregivers often carry tremendous burden - both

Employment Law Case Study Example | Topics and Well Written Essays - 1250 words

Employment Law - Case Study Example She is given a post of vice president despite of her disability and continue to deliver her anticipation at the highest level that oversees the company achieve profit maximization level at hand. The problem arise in her line of work when she accepted the clothing industry to initiate and urge to contact initiatives with her subordinate group on the basis of creating a union that will oversee the fate of the employee at large. The C.E.O. and Board of Directors is furious, and call her in and threaten to fire her for allowing union representatives in the company. She meticulously relates that the law says, that she cannot discourage or intimidate employees to keep any union from addressing employees, but they again rebuke her for her so called poor judgment. The board members states that, â€Å"they will get back to her shortly.† This case reflects a lot of unlawful instances in the way she ends up being treated. The fact that she is threatened is itself a bleach of law. Kayte C lark is herself a disabled employee but her situation has fully been considered. She is even given the chance to advance to a top position despite her condition of being a female worker and above all, being disabled. The major problem seems to come in when she decides to address the issue of other workers. She feels that these workers are hardly considered by the management. Her judgment is solely correct in contrast to what other individuals proclaim. The board is protecting the company’s position in the expense of the subordinate workers and any attempt to give these workers a chance to review their working conditions through a trade/labor union puts her into a difficult situation. Given that she has been working for the company for more than 20 years, there threats hardly mean anything to do with losing her job or even her immediate position. She is protected by Title VII in many ways. She can hardly be punished for relating with her subordinates, because she is disabled, because she is a woman. A major reason why she should not face any punishment is that she not caused any positive damage to the company. While the title protect employers who discriminate based on protecting certain traits, which could hinder occupational qualifications, subordinate workers have the right to join any labor unions that would fight for their rights. Kayte Clark has no right in preventing them from joining trade unions, but instead, she can help them in achieving their right to good working conditions among other benefits. Furthermore according to the Labor-Management Reporting and Disclosure Act, workers are entitled to join any union as long as the union has been availed under the constitution act amendment. In the United States of America, we have got the office of labor-management standards (OLMS) amended under labor-management reporting and Disclosure act formed in the year 1959 which covers unions and employees of this unions based on their postal services. The L MRDA Title VI bill of rights states that â€Å" the authority to investigate a prohibition on a union fining, suspending, expelling, or otherwise disciplining members for exercising their rights under the LMRDA; and a prohibition on

Project Management Essay Example for Free

Project Management Essay Due to the rapid changes in the working world and the business environment, organizations have been forced to transform as a way of surviving in the ever-changing business environment. According to Gardiner (2005), most organizations Have adopted projects as their means of implementing change within the organization. The adoption of a project oriented a approach, with its associated management framework, is sufficient to ensure greater success in the implementation of change within an organization. While use of best practices in project management may not guarantee success in the change of an organization, the presence of projects increases the opportunity for success. Studies have shown that, where a project manager is well equipped with the skills and knowledge of project management, projects work as the best tools for implementing change within the organization. The Concept on Project Management Project management refers to the discipline managing, planning and organizing resources to achieve successful completion of specific project objectives and goals. A project is in nature a finite endeavor, that specifies the date as to when it should begin, and the time when it should end, this is done in order to create a unique service or product that brings about added value, or beneficial change in a company. The finite character of the project is different from operations or processes of an organization, some of which may be permanent or functional work, that are used to repeated operations, with the aim of producing similar goods or services. Management of the two systems is always complex and difficult. There is therefore need to employ distinct technical skills and adopt separate philosophy of management, that would enable the implementation of the best project that can bring beneficial returns to the company. messages. Application of Project Management in Organizational Change According to Gray Larson (2006), in the regime where implementation for change is the motto for most organizations, projects are the best vehicles for implementing change. The aspect of project management has in fact become more significant than ever. In any company that needs to change its organizational structure so as to change with the improving technology, or in order to meet the needs and wants of the consumers, projects are used as the vehicles for implementing the required change, and managing the related change. It is however important to possess the ability to sustain and build project management in order to succeed in the implementation of change. The importance of project management has been illustrated by the efforts of Swiss Re organization by using all its business operations to meet the requirements of e-business. Projects were used as the main vehicles for implementing this change. Great concern has however been expressed in the way most projects once began fail to deliver, or get stopped while they are underway. According to a research carried out by Levine (2005), most of the Information technology projects implemented were discouraging with 90% of the projects being late to deliver change in the organizations. It has been shown that, 50% of the projects are never completed at the right time, while 30% of the projects began are stopped while still underway. Project management allows the implementation of change in an organization in a more organized manner likely to realize success. The major challenge of any form of project management is to attain the objectives and goals put in place, while at the same time adhering to project constraints which are usually in the form of time factor, budget and scope. The more ambitious and secondary challenge is the optimization of integration and allocation of inputs that may be necessary to meet the goals and objectives. The success of a project management is associated with the nature the project itself. Projects involve most of the key players in an organization, both the managers and the workers at the lowest level. Projects also involve the entire organizational participation. For instance, it involves people, money, provisions, motivation, communication and space, in order to achieve the project objectives and goals. With the contribution of all these elements, an organization is able to identify and make use of the best resources as a means of attaining the best results. Gray Larson (2006), have emphasized that the managers can easily identify the talented workers and most potential factors in the organization, and allocate them where they can give a maximum contribution towards the achievement of the company. Management of a project is often the key responsibility and province of a specific individual project manager. The manager however does not participate directly, but instead strives to maintain progress and motivate other factors involved in the process, so as to achieve the objectives. The aim of the project manager also involves striving to achieve productive mutual interaction of the active parties, in a way that the entire risk of failure is reduced. Studies have shown that, where a project manager is well equipped with the skills and knowledge of project management, projects work as the best tool for implementing change within the organization. The project manager should be well equipped with the vision and mission of the organization, so as to direct the process of the project in the right direction, failure to which the project may fail to deliver, be late to achieve its goals, or get stopped while underway due to discouragements. The project manager represents the interests of clients and has to implement, as well as determine the specific needs and requirements of the clients, based on the understanding of the organization they are representing. Gray Larson (2006), have expressed that the capability to adopt the available internal systems of the contracting organization, and to establish close links among the nominated representatives, is an important step to ensure that the major issues of quality, time, and cost among others are attained with the main aim of client satisfaction. A successful and focused manager should be in a position to envision the whole project from the beginning to the end, and should have the skills and ability to ensure that the vision is realized in order to achieve successful change within an organization. In order to attain successful change by use of a project, there is need for the project manager to consider the three key factors that include human resources, time and finance. If an organization is in need of achieving change in the shortest time possible, there is need to employ more people and resources towards the problem. Though this may increase the cost of the project, it may be the best way of achieving an organizational change in the shortest time possible. Doing the task quicker in fact helps to reduce the cost of the project, the organization may end up spending the same amount it may have spent if it was to carry the same project in a prolonged period. Researchers have established that, there is no single way of implementing a project within an organization due to the fact that each each enterprise is unique, has different characteristics, and different financial capability. It is therefore important for the project managers to consider the features that are appropriate and important within any organization. Consideration of the important factors guide the project managers to come up with appropriate and accurate projects that can easily realize the vision of a specific organization. Cultural Factors Considered in the Implementation of project Management According to Dye Pennypacker (1999), some of the important cultural organizational factors considered while implementing a project include the history of the previous enterprise implementations, record of failures or success of the company is looked into, as this provides an insight into what should be done to achieve success in the project. A consideration is also done on the types of operational work and projects to be managed, organizations that are able to clearly prioritize and identify their projects end up with rigorous features of a project from the initial stages to the end, unlike organizations that do not identify and prioritize their projects at the first stages of implementation. The number of departments involved within the organization are also considered. This directs the planners to consider if the project is meant to satisfy a small number of users, or whether the project should expand in the process, if other departments will be incorporate as time goes by, or whether all the departments will be involved from the begging, thus requiring the project to satisfy a large number of users from the on-set stage. The expectation and support of the senior leadership is considered as a very important factor, because their involvement drive acceptance, and appropriate expectation. This is important for the success and realization of the changes expected within the organization. The value to the end user and management is absolutely important to ensure that the change implemented through the use of the project satisfy the needs and expectations of all parties involved in the process. According to Levine (2005), organizations also consider the maturity of the desired project management discipline. The 2007 project server is often used as it contains important features for managing projects. Where an organization is considering the application of project management for the first time, it is not easy to incorporate all the capabilities at the first instance. Studies have established that, staging the first features in project management implementation help to establish both the short term and long term changes effected in an organization. Any changes that are likely to take place are considered due to the fact that, if too much changes takes place, the chances of implementation reduce, with most of the people within the organization becoming resistant to the change. Resistant to change is one of the human characteristics. Critique of Project Management Approach Researchers have however established that there still exist discomfort in the use of projects. While project management is preferred as the most efficient way of implementing change within an organization, use of too many projects may fail to deliver the desired results. Researchers have asserted that, most projects in organizations fail to deliver due to the use of poor project management practices, whose importance has been ignored by managers over a long period of time (Balogun, Hailey, 2004). Grundy, Brown (2002), have argued that the approach of organizational management is not effective on its own in the field of information technology, because they assume that IT solutions are developed by a technical team. The potential solution for organizations dealing with IT has been stated to be misaligned with the important characteristics of an organization like incentives or culture. Combining the management of projects in IT and organizational change management as it has been argued, cannot produce the desired results for the organizational change. Conclusion From the above analysis, studies have shown that, where a project manager is well equipped with the skills and knowledge of project management, projects work as the best tool for implementing change within the organization. Senior managers spend a lot of efforts and time promoting and formulating their strategy, but most of the time, they realize very little changes within the organization. The strategy may not yield the results expected, somehow the original goals are dissipated in the process of moving the strategy to implement the change, and the initial momentum may be lost before the anticipated benefits are achieved. Failure to implement change occurs as a result of the senior management trying to make use of the the existing structures and systems within the organization, the status quo, to change the same status quo. The adoption of a project oriented a approach with its associated management framework, is sufficient to ensure greater success in the implementation of change within an organization.

Comparing Body Modification vs Self Mutilation

Comparing Body Modification vs Self Mutilation Self injury and body modification are closely related to or considered the same thing to some people. The intent one has behind doing these things separate whether it is self injury or simply self expression. Self injury, self harm, and self mutilation are described as deliberate harm to oneself. The injury usually causes noticeable damage such as: cutting, burning, hair pulling, and even in the worst case scenario, limb amputation. This is not to be confused with an attempt at suicide (Thompson, 2010). This is usually due to a long history of sexual abuse, physical abuse, broken homes, alcoholic homes, and absent parents. Most people attempt self injury because they lack the proper coping skills (Thompson, 2010). Many people that self-injure try to keep it a secret due to the fact that they are ashamed, feel guilty, or are embarrassed. The fact is that people who self injure are sound and reasonable people that probably were never taught the correct ways to cope with immense emotional pain. People who self harm are in fear that if they tell or ask someone for help that they will be committed or considered psychotic (Thompson, 2010). Sadly enough this is true, people tend to make assumptions about things they dont understand. The first step in identifying self harm vs. body modification is to identify the directness, lethality, and repetition. Directness refers to how intentional the act is when done. If the act is done with complete awareness and consciousness of its dangerous effects, and an aware intent to produce those effects its considered direct (Martinson, 2002). There are different stages of self injury. The most extreme form is major self mutilation. Where this form results in serious disfigurement such as: castration, and limb amputation (Thompson, 2010). Then there is the stereotypic self injury which is when one will head bang against a wall, eyeball gouge, and bite. The last type of self injury is the most common form, superficial self mutilation which involves cutting, hair pulling, burning, bones breaking, and interference with wound healing (Thompson, 2010). One of the main questions people ponder is why would one want to self injure themselves? Self injury helps with intense feelings like anger, sadness, frustration, loneliness, shame, and guilt. People who self injure tend to do so to try and release feelings they cant deal with. Self injurers also feel that maybe if they cut themselves seeing their own blood will make them feel something as opposed to the numbness they are used to (Thompson, 2010). Another reason people self injure and continue to self injure is because endorphins are released when you self injure. Giving you that calm and relaxed feeling, almost like a high from a drug. Endorphins are protein chains that are released by the Hypothalamus area in the brain. They act in the same way as morphine except that endorphins are 18-50 times stronger (Thompson, 2010). Your body uses endorphins for several purposes. Firstly, to boost energy when you need it; secondly to reduce pain from injury; and thirdly, to signal that you are doing something worthwhile or enjoyable and to encourage you to do more of the same. Others feel that dealing with physical pain is easier to deal with and easier to understand then what the real under lying issue is. Self injury is also used to punish oneself. If they were physically, mentally, or sexually abused. They may feel it was their fault which makes them feel the need to punish themselves for doing nothing to stop it (Thompson, 2010). The Act of self injury usually leaves a feeling of calmness and peace, almost like a high from a drug (Thompson, 2010). Since this feeling is temporary it usually leads the person to do it again. Or this may continue until the real underlying problem is solved or they find a better way to cope (Thompson, 2010). It all comes down to lacking the proper coping skills. The definition of self injury is deliberate harm to ones own body. The injury is done to oneself, without another person, and the injury is severe enough for tissue damage, such as scarring to result. Acts that are committed with conscious suicidal intent or are ass ociated with sexual arousal are excluded (Martinson, 2002). 14% of self-injurers were diagnosed with major depression, as opposed to 56% of the suicide-attempters. Alcohol dependence was diagnosed in 16% of the self injury group, but in 26% of the suicide attempters group. Only 2% of the Self Injury group was considered schizophrenic; 9% of the suicidal attempters group was. The self injury group was 12% vs. 7% or to be diagnosed with adjustment disorder with depressed mood 24% vs. 6 %( Martinson, 2002). The reason for some cases of self-mutilation is borderline personality disorder. These people have problems with self-image, mood and instability in their relationships. They may have other issues including depression, anxiety, conduct problems, antisocial behavior and eating disorders particularly bulimia. Almost one-half of adult self-mutilators are reported to be depressed (self mutilation, 2011). Adolescent self-mutilators report an increased use of substances including alcohol. This may be related to impulsivity as a response pattern to stress or other situations. Alcohol abuse or family violence can also play a role in self mutilation and a history of violent and deprived family situations can lead to self mutilation(Self mutilation,2011). One of the main issues separating self-injurious acts from tattoos and piercings is that of pride. Most people who go to get tattooed or pierced are proud, and enjoy their new art expressed on their body. They want to show others their ink, their studs, their plugs. They enjoy telling their story of the pain, the fear, the experience. In contrast, people who self injure usually dont tell anyone about it nor do they want anyone to know. Self-injurers go to great lengths to cover and hide their wounds and scars. Self-injurers do not want to show off their scars. Self mutilation is a distinct behavior, in definition, method and purpose, from tattooing and piercing (Alderman, 2009). The history of tattooing is very extensive. Something which is now pretty acceptable and common in society. Tattoos have been around for more than 5000 years (Tattoogallery, 2007). Tattoos are used today as a form of expression. People get tattoos to commemorate lost family members, show off things they have interest in, and perhaps just a design they enjoy. Tattooing had many very important purposes in the beginning of time for many different reasons, and many different cultures. In Egypt before 2000 B.C, only priestesses were allowed to be tattooed for ritualistic purposes. In Thailand men were the only people allowed to have tattoos. Thai people believed that tattoos place magical protection on the skin. Women were considered strong enough to live without the need of protection (Tattoogallery, 2007). The original purpose of tattoos was to be centered around being involved and in tune with nature. Tattoos were believed to possess magical abilities, blessings and to ward off demons (TattooGallery, 2007). Around the time tattoos were beginning, the bible was being written and certain religious leaders spoke out against the art of tattooing your body, because they believed that your body is your temple and created with no flaws. To them marking your body with symbols is basically telling the gods or god that they made a mistake when creating you (TattooGallery, 2007). As time continued tattoos became more of a symbol of status and less of a magical purpose. With certain tribes like the Celts and Native American tribes, markings were tattooed on the skin to tell stories, events, and their ranking in the tribe hierarchy. On the other hand, In Greece and Rome slaves were tattooed, criminals so that no one would mistake them if they tried to flee (Tattoo Galllery, 2007). As long as there has been man there has been tattooing. Tattooing has been used in almost every culture, and for almost every purpose. One of the main arguments with tattooing is that some cultures and religions are not acceptable to tattooing. In the Jewish religion there are some Jewish customs that prohibit a burial if the person has a tattoo (Self mutilation). Body art has basically evolved with mankind evolving. The intent one has behind getting a tattoo or piercing is the distinguishing factor between self mutilation and just an everyday tattoo. There are many factors that play a role in this, such as: self esteem. People do things for many different reasons. Some get tattoos because they really like an art piece, they enjoy the way it makes them look, or perhaps a way it makes them feel. For some tattooing is a self esteem booster, they feel they are more unique more special than others, it makes them feel pretty. It is not always the case that people walk into a tattoo shop to get a tattoo specifically for the pain. The experience you have while getting a tattoo also plays a role in if you continue to want tattoos. There are many people that get a tattoo and dont get another one due to the experience they had, they are not happy with the results, or they did it on a whim and regret it. It is not always about a pain inducing want. The era that one grows up in also has an effect on liking or disliking tattoos, agreeing with or disagreeing with tattoos. You cannot expect everyone to be on the same page if their whole lives they grew up in a household when tattoos werent common and were extremely frowned upon. These people may not see the purpose, a point to tattoos, or just plain think they are ridiculous. Self injury is harm to ones self, by ones self, not with the intent to kill oneself. In the cases of tattooing and piercing the harm is definitely done to oneself, but not with the intent of killing yourself or with the sole purpose of pain in mind. Receiving a tattoo or piercing is a poor and ineffective way to try getting relief for a self injurer. One of the main reasons people self injure is because they are in control and can do the act themselves, and in turn have the control to hide it. So the idea that either of these behaviors would be done as a suicide attempt or a self injury attempt does not seem to be the case. Most people dont tattoo or pierce themselves; instead they find the assistance of a professional. Occasionally someone may tattoo themselves, particularly in settings such as detention facilities, inpatient programs and other residential environments (8). Self-piercing is more common as it is fairly easy to do. This is what distinguishes the true self-injury from tattoos and piercings is the idea that self-injury is performed by ones own hand, and is usually the main purpose of self injury. In conclusion, self injury and body modification are closely related to or considered the same thing to some people. The intent one has behind doing these things separate whether it is self injury or simply self expression. Some differences between self injury and body modification are, Making a statement vs. making self feel better, uniqueness vs. coping, set apart from mainstream vs. shame, and proud vs. secret, conscious choice vs. unable to control urge. These are some things that can distinguish self injury from tattoos and piercings. Many people that self-injure try to keep it a secret due to the fact that they are ashamed, feel guilty, or are embarrassed. The fact is that people who self injure are sound and reasonable people that probably were never taught the correct ways to cope with immense emotional pain. People who self harm are in fear that if they tell or ask someone for help that they will be committed or considered psychotic (Thompson, 2010). Sadly enough this is true, people tend to make assumptions about things they dont understand. One of the main issues separating self-injurious acts from tattoos and piercings is that of pride. Most people who go to get tattooed or pierced are proud, and enjoy their new art expressed on their body. They want to show others their ink, their studs, their plugs. They enjoy telling their story of the pain, the fear, the experience. In contrast, people who self injure usually dont tell anyone about it nor do they want anyone to know. Self-injurers go to great lengths to cover and hide their wounds and scars. Self-injurers do not want to show off their scars. Self mutilation is a distinct behavior, in definition, method and purpose, from tattooing and piercing (Alderman, 2009). If anything, the history of tattooing gives an indication of the evolution of the mindset of humankind through the ages, depending on their era. Looking back, that the nature of tattoos is now more cosmetic than ritualistic, as the widespread belief in magic has been replaced by the importance of looks and individuality, and the use of the body as a canvas for art(Tattoo Gallery,2007). References Thompson, C. (2010, July 30). Self Injury. Retrieved February 30, 2011, from www.mirror-mirror.org/selfinj.htm Rubin, L. (2009, July 2). popular culture meets psychology. Retrieved February 27, 2011, from www.psychologytoday.com Stirn, A. A. (2008). Tattoos, body piercing and self harm are there link? Retrieved February 27, 2011, from www.bps-research-digest.com Martinson, D. A. (2002, December 18). Tattoos, body piercing and self harm are there link? Retrieved February 29, 2011, from www.palace.net/llama/psych/what.html Self Mutilation. (2011). Retrieved February 29, 2011, from www.massgeneral.org The history of tattoos. (2007). Retrieved February 29, 2011, from www.tattoo-gallery.org/history-of-tattoos.html The history of tattoos. (2007). Retrieved February 29, 2011, from www.hubpages.com Alderman, T. (2009, December 10). The scarred soul. Retrieved February 29, 2011, from www.psycholgoytoday.com/blog/the-scarred-soul/200912/tattoos-andpiercings-selfinjury Making a statement vs. making self feel better Uniqueness vs. coping Set apart from mainstream vs. shame Proudly show Vs. secret Conscious choice vs. unable to control urge

Internet Memes and Political Participation

Internet Memes and Political Participation Internet memes: As a new form of political participation 1. Introduction The term â€Å"meme† has been emerged in various spheres in a few studies, and it has been discussed with some applied research and cultural research (Hofstadter, 1985; Dawkins, 1976; Blackmore, 1999; Chesterman, 1997). As the basic unit of culture, meme plays an extremely important role in the reproduction of culture. Given this orientation, some researchers started to address and explore the relationship between meme and politics, argue that meme has a positive effect on the development of political. (Shifman, 2013, Milner, 2013). In the 21st century, the rise of digital media has changed the information dissemination ecological, as well as the way of thinking of people. With the advance of social media and digital technology, meme theory also need to adapt the new environment and focus on the present convergence for new field. Accordingly, the new branch of meme study has come out, which is internet meme. In this Internet age, a memes ability to reproduce and spread is grad ually expanding, thus highlighted increasingly as the dominant force in transmission media, and playing an increasingly important role in the public domain in terms of the news public opinion and political communication. What’s more, websites like Know Your Meme, 4chan, Reddit and Tumblr are meme manufactures which have helped people produce thousands of memes. The internet meme has raised the pace of social political awareness and community building in cyberspace. Shifman (2013) defines that internet meme has three functions in terms of political participation: as forms of persuasion or political advocacy, as grassroots action and as modes of expression and public discussion. This paper builds on existing knowledge in the fields of internet meme, based on Shifman’s work and combines with other’s studies to demonstrate that internet meme is a new form of political participation. At the same time, this paper will illustrate it from three aspects: as a persuasion way in election, as a resistance of people (collection action) and as a public discourse of political issues. Body What is a meme? The definition of meme in The Oxford English Dictionary is: an element of culture that may be considered to be passed on by non-genetic means, especially imitation. The term â€Å"meme† was created by Dawkins in his book â€Å"The selfish Gene† in 1976, when he tried to explain the culture evolution. He defined it as â€Å"small units of culture that spread from person to person by copying or imitation† (Dawkins, 1989). In addition, he analogized meme with biological gene, considered that meme also evolved through coping(imitating), variating and selecting, like gene transmits its genetic information to the next generation. A clear difference between these two is that genes are the genetic factors of biology, while meme is the derivative of culture. Besides, gene propagates through heredity, a physical process to replicate but meme through imitating, which is a mental process. In his work, he indicated that meme has three characters: 1) Heredity, the process of meme’s diffusion is heredity. For example, when one religion or belief is propagating to others, the religion as a meme is acquired by people and copied to their mind and continuing passed along to believers. 2) Variation, the contents of meme by imitated are not the same, they could be changed. For instance, when people telling a story to others they will add or delete some details, which results in variation. 3) Selection, the ability of diffusion is varying from different memes, some are easy to spread while some are not, they are competing when being propagating, which is like the natural selection in biologic theory (Dawkins, 1989). Despite some researchers criticized that Dawkins has limited the culture in the sphere of biologic and simplified human behavior later, it cannot be ignored that his efforts on the research of meme, which accentuates the realization of cultural gene. Next, Douglas Hofstadter put forwarded a new interdisciplinary subject â€Å"Memetics† in 1985. This subject is based on the perspective of Darwinian evolution to study the content of the mind, aiming to explore the social evolution model of cultural information transmission (Hofstadter, 1985). Since then, the meme concept has been discussed and accepted by various of subject: phycology, physiology, anthropology,  linguistics and so on. For instance, Daniel Dennett, an American philosophy who agreed with the concept of meme, and applied it into his book â€Å"Consciousness Explained† and â€Å"Darwins Dangerous Idea† to interpret the mechanism of spiritual evolution (Vasiliki, 2014). Furthermore, Finland linguists and translation theorists Andrew Chesterman, combined meme with the British philosopher Karl Popper’s idea about the schema of knowledge evolution, established the translation theory framework of the system by a descriptive study on the translation standard and strategies (Chesterman, 1997). In 1999, Susan Blackmore (1999) considered meme as an independent replication factor in her book â€Å"The Meme Machine†, suggested that whatever the form of memetic information is, it could be regarded as meme when it can be copied by imitate.   Based on the previous studies, this paper adopts Shifman’s (2013) idea and apply it to the analyze. She describes the meme constituted with two principles: 1) looking at diffused units as incorporating several memetic dimensions namely, several aspects that people may imitate; 2) understanding memes not as single entities that propagate well, but as groups of content units with common characteristics. 2.2 What is an internet meme? Meme has been widely accepted and applied to several subjects which has mentioned before, but it only gets attentions of mass media researchers until 21 centuries (Davison, 2012). According to Shifman (2013), she defines an Internet meme as: 1) a group of digital items sharing common characteristics of content, form, and/or stance; 2) that were created with awareness of each other; and 3) were circulated, imitated, and/or transformed via the Internet by many users. Generally, in the digital media era, the advancement of Internet and social networks enable people to acquire more information and accelerate the information exchange. With the advent of web2.0 and platformlization, meme is actively involved in the process of information dissemination, in terms of longevity, fecundity, and copy fidelity have been enhanced through internet, which regard as the three basic properties that help meme to spread successfully. For longevity, it is attributed to numerous archives, which can store data indefinitely not rely on memory. For copy fidelity, it mainly because the digitization allows lossless information transfer compared to traditional media. For fecundity, due to the infrastructure, it can achieve the swift diffusion of any given message to numerous nodes. These facilitates the creation and exchange of user-generate-consent, which emerges participation (Shifman, 2013). Apart from this, easier access to the Internet enables people to receive mounts of information every day, in comparison to the limited information acquiring approaches in the past. Also, the speed of transmission is no longer limited by the movement of individuals. Hence, it is necessary to pay more attention on internet meme, exploring its role on constructing shared values in contemporary digital cultures. As Shifman (2013) claimed, the internet meme has three properties in the web2.0: 1) A gradual propagation from individuals to society. In other words, memes could shape the mindsets, forms of behavior, and actions of social groups. People can easier sharing and communicating in digital era, which facilitates the process of spreading memes from person to society; 2) Reproduction via copying and imitation. In the digital world, people can spread content by forwarding, linking, or copying, they can use some software like Photoshop and application like Snapseed to imitate and remixing instead of reproducing as well; and 3) Diffusion through competition and selection. The internet magnifies the competition and selection of meme. On the one hand, it allows researchers collect data and track the process of meme evolution. On the other hand, it offers users an opportunity to understanding and knowing the preference of choice relating to meme diffusion (Davison, 2012). It is always mentions viral when talks about internet memes, their differences and similarities are the major parts of meme research. This paper does not go in further with details about this, but indicates the mainly difference between viral and internet meme is that viral is consisted of single units while internet meme is a collection of text. In order to better analyzing, this paper focus on the images form of internet memes, takes some images as example to illustrates the idea. Based on the studies of Knobel, Lankshear (2007) and Kuipers (2005), internet memes can be divided into two categories: recycled images and macros images. Recycled images have a template which build by numerous imitations and stable images which include original content and are passed along with transformation or not, as presented in Figure 1 and Figure 2. Macros images usually constitute with a single image overlaid with a white text written in capitals and express the humorous note, as presented in Figure1.3 and Figure1.4. Figure.1 and Figure.2 Figure.3 and Figure. 4 2.3 Internet memes as a new form of political participation In recent years, internet meme has been constantly evolving into the political participation. This appeared to be attributed to the digital media. First it offers the opportunities for people to become the subject of expression, and then reducing the cost of political participation, especially for the young generation who are less likely to engaged in political activities (Anduiza, 2012). Second, public and political events are more likely to be exaggerated than in the past with rapid spread in the internet. Last, the so-called image politics according to Wilson (2000), image symbols have more vitality and tension than words. Since the visual impact has more strong effects on emotion and could save the time for reading too much words, it is extremely easy to be used to participate in discussing political issues, especially in sensitive areas. For this reason, the exaggerated effects and interesting composition of meme makes its transmission have powerful appeal, which makes the combination of both of them play the role of two-way gain. Therefore, internet meme has built the bridge between citizens and political, as a new way to deconstruct by the form of image with humor to gains serious political, build a unique participate system (Hristova, 2014). This paper classified this political participation into three sub-items in terms of facilitates political participation according to Shifman’s work: 1) As a persuasion way in election; 2) As a resistance of people (collection action); and 3) As a public discourse. Following will combining cases to analyze these three functions (Shifman, 2013). 2.2.1 As a persuasive way in election Social media allows users to publish their opinions or ideas so that their friends, family, and strangers can read these posts and comments back. And it is has been demonstrated that people are more likely to believe in their friends and family, which makes the online ideas become more convincible (Shifman, 2013). As a consequence, internet meme through social media could influence people for their psychological cognition, behavior patterns and guide their recognition (Tay, 2015). As politics move to the Internet where more and more voters get their news and information with the trend of digital technology. The politicians and their companies start to consider taking advantage of internet meme to create great political profile with their personalities and campaign slogans. In this way, enabled mobilizing voters outside of official political discourses. A few studies consider politicians who appear â€Å"cool† in the eyes of ordinary citizens to be rare successes (Tay, 2015) The 2008 American Presidential election is known for being the first modern Internet campaign, Shifman (2013) chooses the â€Å"Obama Girl† video as an example of memes as political persuasion, explains that the video become widely popular due to it just focus on a praise of Obama not talks about specific political issues. Here, this paper uses The Hope Meme in 2008 American election as an example to analyze. This meme is the depiction of Barack Obama by artist Shepard Fairey (Figure 5), it has thousands of replications and then a vast number of users participated in creating their own replications (Figure 6 and Figure 7). This meme portrayed Obama as the ideal candidate and introducing a vision for the country, which triggered peoples approval (Foster, 2014). Subsequently, Obama’s supporters enjoying creating new versions of the Hope Meme itself to show their stance (Seiffert, 2017). With the propagation of the hope meme, a climbing mount of people acknowledge the appearance of Obama even they do not participate in, they can see the images in social media through their friends or families. Moreover, Obama’s campaign posted a LOLcat a few days before the 2012 election (Figure 8) to call on people to vote. This meme combing with the internet culture, the lol culture and cute cat, make people perceived as Obama is proximity to the ordinary people. The fact is, Obama is a popular figure referred to in Internet memes, involved discussions and supportive commentaries (Tay, 2015). Figure.5 and Figure. 6 Figure.7 and Figure. 8 To give another example is the 2012 American election, between Mitt Romney and Hillary Clinton. On April 4, a meme containing President Barack Obama and Secretary of State Hillary Clinton posted on a Tumblr blog. It imagines an exchange between them, and Obama asking â€Å"whatchu doing?†, she responds, â€Å"Running the world† (Figure 9). In this image, Obama is lying down while reading, and seems relaxed, Clinton has a solemn expression, and is busy with work. The post got a lot of attention and received thousands of notes. Clinton becomes a synonym of respectability, and a representation of female empowerment. Since then, her supporters involving into this internet meme and imitate their own picture by change the text or content. (Figure 10 and Figure 11). The meme became a major part of Hillary Clintons positive cultural revival as a political figure, which was already seen as particularly powerful in the 2016 presidential campaign. This has made her a viable candidate (Tay, 2015). Figures 9, 10 and 111 These examples have illustrated the use of internet memes as a persuasion way referred to political participation. As an active social software, internet memes have a place in the political expression of new media with the linking, forwarding and imitating, which increased the exposure of political figures. In the presidential election, candidates in the media show the image of appearance, and in the narration part is partly deciding the success or failure of his election (Foster, 2014). Politics in the media society is becoming more and more a performance, an act of creating an image. 2.3.2 As a resistance of people (collection action) Indeed, most of political memes are generally resistant to nature, and as weve seen, resistance itself is a critical mass mobilization. Shifman (2013) defines one function of memes is as grass-roots action with the example Occupy Wall Street online movement. The â€Å"Pepper Spray Cop† which shows a police officer spraying protesters with pepper spray. The â€Å"We are the 99%†, becomes one of the main visual markers of the on-the-ground Occupy Movement after it spread quickly online. They serve as a call to action for the protest to continue. Shifman indicates that the power of organization is declining, instead being replaced by massive, mobile social networks, which is collective action (Milnerï ¼Å'2013). The background of the developing collective action cannot be separated from the remarkable rise of internet memes. First, the threshold is low and there is no need for technological skill to express and participate. Besides, image meme helps these protests go deepe r with the visual effects. The most important thing is that internet meme allows the citizens to participate in collective action and at the same time can retain their individuality, since one of the character of meme is alter (Anduiza, 2012). There are several studies has worked on the Occupy Wall Street, this paper will apply the collective action in Facebook between China mainland and Taiwan in 2016 as a case study. This is the first internet meme and political participation refer to collective action have been combined in public view in China. In January, Ziyu Zhou, a member of the south Korean womens group, was accused by the artist An Huang about Taiwans independence on Weibo, leading to a wave of public opinion against Ziyu Zhou. As the incident continued to heat up, then Ziyu Zhou issued a video on Facebook to apologize for the previous uproar. Celebrity Gengxin Lin forwarded the apology to video, and said apologized too suddenly and didnt have time to memorize the manuscript, which caused Taiwanese netizens and Chinese netizens started a debate in Lins Facebook. A few days after, it is said that 20 million Chinese young people have started a collective action to Facebook of Taiwan’s three media homepage. Noncitizens take internet meme as main expression, showed a high degree of organization, to resist the independence of Taiwan (Tang, 2016).   As showed in Figure 12, Figure 13 and Figure 14, these memes are from the China mainland, people try to use the beautiful scenes from China mainland and some ironic words to resist the supportive of independence of Taiwan. The contents of these meme are from traditional Chinese slogans, events with Chinese characteristics and political propaganda themes. On the one hand, it evokes the value recognition of people. On the other hand, they combined with familiar things of public, which will have a greater influence on transmission. The most important thing is, there are millions of people participate in this action, and post millions of images on Facebook, the homepage was full of images which is powerful and spectacular. Figure.12 â€Å"invite Taiwan people to enjoy the beautiful China mainland scene.† Figure.13 â€Å"Follow me: Taiwan has been Chinas territory since ancient times. You dont know its okay. Figure. 14   Ã¢â‚¬Å"Dont talk with a picture† These internet memes from the mass production by organizing, and hide the emotional expression in the images, aim to use it to gain the attention occupation and presents people’s political stance of resist. According to sharing and remixing, transfer it into collective action, reflects the ability to participate in narrative construction and civic organization. Therefore, memes can be used as a tool of political participation in terms of turn the public opinion fragmentation into collective action (Tang, 2016). 2.3.3 As a public discourse of political issues Social media is considered to be more effective in terms of information diffusion comparison to traditional media, it expands the source of information and knowledge for people. People not only are the receiver of the political information in network environment, they also are a political message of reproducing and disseminator, which means everyone is likely to be the news publishers, and likely to be receiving information. The advantages of digital media including openness, virtualization, interactivity and timeliness build a great environment for the public discourse, and helping people freely communicate and express their opinions. Therefore, net citizens are keen on discuss politic issues through digital media. The richness, floating and uncertainty of meme allow everyone revolve around the image to construct the legal qualification and compete for their statements, thus it is easy to be used to participate in discuss sensitive political issues (Hristova, 2014). They are now been a part of our internet culture, participating in a larger media and material ecosystem that helps shape the political identity and political union. Meme could be a catalyst for political discussion (Shifman, 2013). Compared to the past people have to talk or write articles to show their political stance while now they just can use an image. Like the Pepe the Frog, it becomes a Nazi Trump supporter and Alt-Right symbol (Figure 15). It attracts not only people’s attention, but also political discussions by its powerful visual impact. Some notable examples are: The 2015 General election of United Kingdom, the image of eating of candidate Miliband, which is different from his appearance on newspapers, evokes a vast number of imitation of people with parody and ridicule (Figure 16). After that, many politicians actively to follow the trend, post out their own eating images to get attention and discussion. This meme is similar to the Sihao Bai in 2014, the mayor of New York city. He used a knife and fork in an undisciplined manner in an image (Figure 17), which made people questioned his ability to govern because he has a more powerful appearance in newspaper than this image. Back to the Occupy Wall Street case, the We are the 99% meme. It is widely popular in Facebook and has numerous replicators. At first, most of them are from the 99% people to support with fixed images, annotation or remix (Figure 18). Gradually, the 1% people participate in and post their own images with the text â€Å"tax me† or â€Å"redistribute† (Figure 19). At the same time, they got mounted of comments along with (Milner, 2013). This meme engages in multiple discussions and arguments on Facebook. Figure 15 Figure 16 Figure 17 Figure 18 Figure 19 With the propagation characteristics of memes, public discourse is totally different than the past. The increasing of complex hotspot issues duration, degree of attention and transformation mechanism, a serial of crisis involved in, the more complex issues appear at the same time including and the increase of average time of the single issue are catalyzing the public discourse with political issues in digital era. In another way, internet memes as a political catharsis, it represents a strong demand of citizens for political participation. Significantly, when people engaged in this discussion rather than sharing or forwarding, it has more powerful since it empowers citizens to share their opinions of political stances (Shifman, 2013). 3. Conclusion In the era of media, the process of political participation can be well deserved to internet meme, which from the bottom to top, allows people to have the chance to get involved in political activities. The three basic characters of meme including heredity, variation and selection have been enhanced in digital media, and that is the major reason why the internet meme could leave a great influence on political participation. From one hand, internet meme as the persuasion way mainly reflected on the political elections, help politicians to build positive image thus get voter’s approval. From another hand, it allows ordinary people to resist through mastery of dominance on the spread of images, not only can modify the content of the meme, also can undertake production and innovation. Besides, it offers a new way for net citizens to seek affirmation and self-expression in political communities. The future study of internet meme could focus on the effects, like how to measure the effects of internet memes on elections or collective action. As a new way to participate in politics, internet meme has its own advantages and it is deserved to study in the future. 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